Vietnam's tourism embraces sustainability to meet traveller demands and economic goals
Vietnam’s tourism sector is making sustainability a central focus, following global trends set by countries like New Zealand and Costa Rica. A growing number of businesses, including hotels and tour operators, are adopting eco-friendly practices to meet rising traveller expectations and long-term economic goals. One standout example is the Courtyard by Marriott Danang Han River, which recently earned EDGE Certification. The hotel now saves 34% on energy, 33% on water, and 24% on embodied carbon, cutting annual CO₂ emissions by 328.82 tonnes. To further reduce waste, it installed water purification systems, eliminating the need for plastic and glass bottles.
The push for sustainability extends beyond individual businesses. Over 80% of Vietnamese travellers now prioritise eco-friendly options when booking trips, with 43% expecting sustainability to grow even more important in the next three years. In response, the government has set ambitious targets, including fully plastic-free tourist zones, electric vehicle areas, and protected biodiversity parks by 2030. Supporting these efforts, Travelife has partnered with local organisation Green Transition to help Vietnamese tour operators meet international standards. Travelife’s framework includes over 200 criteria covering environmental, social, and governance (ESG) performance. Green Transition acts as a coach, guiding businesses in implementing closed-loop waste systems and sourcing materials locally. The goal is to attract high-value travellers while reducing pressure on natural resources. This systemic shift reflects Vietnam’s broader strategy to balance economic growth with long-term environmental protection. By aligning with global best practices, the country aims to secure a sustainable future for its tourism industry.
Vietnam’s tourism sector is rapidly adopting greener practices, from energy-efficient hotels to waste-reduction programmes. With strong traveller demand and government backing, these changes aim to protect natural assets while ensuring long-term economic benefits. The country’s approach mirrors international trends, positioning it as a leader in sustainable tourism in the region.
