FiveT Fintech rebrands to Groundshift amid European fintech push
Swiss venture capital firm FiveT Fintech has changed its name to Groundshift. The rebrand comes as the company continues to focus on financial infrastructure and emerging technology across Europe. Its investment approach, team, and portfolio will stay the same. Groundshift was originally launched in 2019 as the venture arm of Avaloq, a Swiss fintech group. It became fully independent in 2021 and now operates from Zurich. The firm specialises in European financial infrastructure, frontier technology, and compliance solutions driven by new regulations like DORA and MiCA.
The company evaluates opportunities using a demand-driven strategy, relying on a network of banks and established fintech firms. Its investment thesis covers areas such as artificial intelligence in financial services, stablecoins, and the tokenisation of real-world assets. Groundshift engages in primary funding rounds, secondary transactions, and corporate carve-outs.
Among its past deals, Groundshift facilitated the acquisition of Metaco by Ripple and the sale of Assetmax to Infront. These transactions highlight its role in shaping financial technology and digital asset infrastructure. The rebrand to Groundshift reflects the firm’s ongoing commitment to innovation in European financial markets. Its existing portfolio, leadership, and investment strategy will continue without disruption. The company remains focused on supporting companies at the intersection of finance and cutting-edge technology.
