Dragon Soop's profits surge despite ties to youth violence and police warnings
Dragon Soop, a high-caffeine, high-alcohol drink, has seen its profits rise despite concerns over its link to youth violence. The company behind it, Corinthian Brands, reported a £5m profit for 2025, up 2.3% from the previous year. Meanwhile, police have raised alarms about its popularity among teenagers in Scotland and northern England. The 500ml can of Dragon Soop contains as much alcohol as two pints of ale and as much caffeine as two cups of coffee. Its strong effects have been tied to a rise in violent incidents, particularly in Newcastle, where officers found young people consuming it before assaults.
Corinthian Brands, based in Knaresbrook, recorded a turnover of £23.2m in 2025—a slight drop of 1.5% from 2024. However, the company improved its gross profit margin by cutting underperforming products. Owners Paul Burton and John Hibberd took a £4.3m dividend from the profits. Dragon Soop is sold in various flavours through independent off-licences and online via Tesco. The brand now plans to expand its product range in 2026 to grow its revenue further.
The drink’s financial success contrasts with growing concerns over its impact on young people. Police reports highlight its role in violence, while the company prepares to widen its market reach. Dragon Soop remains widely available despite calls for stricter controls.
