China's bold new copyright warning targets film and TV piracy in 2026
China has stepped up its efforts to protect intellectual property in the film and TV industry. A new copyright warning slogan, Protect originals, everyone’s responsibility, will now appear at the start of TV dramas and films across major platforms. The move comes as part of a broader push to combat piracy and raise public awareness about copyright laws. The National Radio and Television Administration recently held a meeting to stress the need for stronger copyright protection. Officials highlighted how illegal piracy can steal high-definition content in just 180 seconds, harming the industry’s growth. The warning slogan, set to become standard practice, aims to educate viewers rather than replace legal or technological measures.
China’s national IP strategy includes crackdowns on online infringement and cinema violations. Authorities are also exploring a blacklist system for repeat offenders and better tech-based protections. Industry experts and the public now recognise copyright safeguards as essential for the sector’s stability.
The pace of enforcement has quickened in 2026. Platforms and TV stations are adopting the warning as a routine feature, reinforcing the message that copyright protection is a shared duty. The new measures signal a shift in how China tackles piracy and promotes legal content consumption. With faster enforcement and clearer public messaging, the industry aims to curb unauthorised distribution and support creators. The warning slogan marks one step in a wider strategy to strengthen intellectual property rights.
