Altenar Unveils Immersive World Cup Lobby for 2022 FIFA Betting
Altenar, a leading turnkey sportsbook provider, has launched a dedicated World Cup Lobby for the 2022 FIFA World Cup. The new feature aims to boost player engagement by offering a centralised hub for betting, statistics, and promotions during major tournaments. Founded in 2011, Altenar specialises in flexible, customer-focused solutions for the iGaming industry. The company’s latest innovation, the World Cup Lobby, brings together live markets, team stats, and betting opportunities in a single interface. Operators can also localise the lobby for different regions and tailor recommendations to individual users.
The lobby includes interactive carousels for teams and players, detailed standings, and knockout-stage visualisations. It supports outright markets and real-time promotions, making it easier for bettors to follow the tournament. Nikos Zygouris, Head of Sportsbook Product at Altenar, explained that the goal was to create an immersive environment for exploring the World Cup. Beyond the 2022 tournament, the lobby can be adapted for other major competitions at the same time. Altenar’s approach reflects its broader mission: to be the most partner-oriented provider in the sector by delivering customisable, market-specific tools.
The World Cup Lobby is now available for operators to integrate into their platforms. It combines live data, personalised content, and promotional features to enhance the betting experience. Altenar continues to expand its offerings with a focus on flexibility and long-term partnerships in the iGaming space.
