2026 FIFA World Cup to spark record US betting frenzy with live wagers leading
The 2026 FIFA World Cup is set to draw heavy betting activity in the US, with three-quarters of bettors planning to place at least one wager. Many expect to bet multiple times per match, suggesting a surge in live, prop, and bet-builder markets. A large majority also believe betting will make the tournament more enjoyable for them. Match results remain the most popular betting market, with 75% of bettors intending to wager on wins and losses. The second most favoured option is ‘both teams to score’, attracting 49% of those surveyed.
Live betting will play a major role, as 84% of US bettors plan to use in-play markets during the tournament. Over half (57%) prefer live wagers entirely, while 27% will mix pre-match and live bets. Team loyalty influences some betting habits, with 51% planning to wager on their favourite team’s games. However, 65% say they will continue betting even if that team is knocked out.
The data points to a highly active betting market for the 2026 World Cup. Live wagers, match results, and bet builders are likely to dominate. Most bettors also see betting as a way to boost their engagement with the tournament.
