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Rising fuel costs force farmers markets to hike produce prices

A basket of strawberries now costs $5—up from last season. Behind the price tags? Soaring fuel expenses that are reshaping how we buy fresh food.

The image shows a bustling farmers market with a variety of vegetables on display, including...
The image shows a bustling farmers market with a variety of vegetables on display, including tomatoes, capsicum, cauliflower, green beans, and other vegetables in baskets. There are also price tags attached to the vegetables, and a few people standing around the market.

Rising fuel costs force farmers markets to hike produce prices

Farmers markets across the region are facing rising costs as fuel prices climb. Sanchez Farms, a long-time vendor at Murrieta Certified Farmer’s Market, has had to adjust its prices to keep up. The changes come after gas prices jumped by over 50% in recent months, squeezing both sellers and shoppers.

Zenaida Quintero Sanchez, owner of Sanchez Farms, now pays $5.97 per gallon of petrol—up from $3.98 just three months ago. The sharp increase has pushed up expenses for transporting produce, as well as for essentials like plastic baggies and baskets.

A half-flat of strawberries at the farm’s stall now costs $22, while a single basket sells for $5. Other berry varieties go for $6 per basket. To cover additional fees, the farm has also started charging customers $1 extra for credit card payments. The problem isn’t limited to Sanchez Farms. Across the market, vendors are feeling the pressure as fuel costs rise. Airlines, too, have raised ticket prices and cancelled routes, blaming high fuel expenses. The surge follows a broader spike in petrol prices since the U.S. launched military action against Iran.

With operational costs climbing, Sanchez Farms has raised produce prices by $1 per basket and box. Customers now face higher bills at the checkout, while vendors struggle to balance expenses. The trend shows no signs of easing as fuel prices remain volatile.

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