Patagonia sues drag queen Pattie Gonia in heated trademark battle over activism
Patagonia has taken legal action against Wyn Wiley, known as Pattie Gonia, a drag queen and environmental activist. The outdoor clothing giant filed a federal lawsuit in January 2023, claiming trademark infringement. Pattie Gonia has now publicly urged the company to withdraw the case, arguing it threatens their career and activism. The dispute began when Patagonia accused Pattie Gonia of creating consumer confusion through their website and social media. The lawsuit states that a 2022 agreement was breached when the activist sought exclusive rights to the name for clothing, marketing, and events.
Trademark attorney Josh Gerben noted that Pattie Gonia’s brand likely crossed into infringement by selling branded merchandise. The activist, however, denied using Patagonia’s logo and called the lawsuit an attempt to erase their work. They claimed the company was selectively targeting playful parody and fan art. Pattie Gonia spent months trying to settle the matter privately but failed to reach a deal. In response, they posted an open letter on Instagram, asking Patagonia to drop the case. The company defended its position, stating that protecting its trademark ensures its ability to fund future environmental activism.
The lawsuit remains active, with both sides standing firm. Patagonia insists the legal action is about safeguarding its brand and mission. Pattie Gonia, meanwhile, continues to argue that the case unfairly targets their activism and livelihood.
