Men outspend women by up to 458% on dating apps—here's why
Dating apps now attract over 350 million users worldwide. The industry brings in more than €5 billion each year. Yet behind the swipes and matches, spending habits reveal a clear divide between men and women. Men dominate the user base on platforms like Tinder, Hinge, and Bumble. They also spend far more per date—anywhere from 145% to 458% more than women. Many opt for premium features such as unlimited swipes or profile boosts, which come at an extra cost.
The business model relies on 'freemium' access, where basic use is free but advanced functions require payment. Around 23 million people globally pay for these upgrades, with some spending hundreds of euros annually. Despite this, the industry saw a slight dip in 2025, with revenues falling by 1.78% compared to the previous year. Companies continue to invest in technology to keep users engaged. AI-driven matchmaking and personalised tools remain a priority, aiming to refine the experience for paying customers.
The dating app market remains lucrative, though growth has slowed. Men drive much of the spending, funding premium services that enhance their chances of making connections. With ongoing investment in AI and user engagement, the sector is adapting to maintain its financial footing.
