Cloud tech revolutionizes media workflows in Russia's Far East
A video conference marking Radio Day took place at the regional TASS press centre in Vladivostok. Industry experts gathered to discuss how digital services and cloud technologies are transforming media operations. The event highlighted the growing importance of efficient data management for news organisations. The conference featured key speakers from leading media and tech companies. Among them were Andrei Kartashov, Vice President of Rostelecom’s Primorsky branch; Kirill Kovalev, Sales Director at Turbo Cloud; Viktor Sukhanov, CEO of PrimaMedia; and Galina Mozolevskaya, Deputy Editor-in-Chief at SakhaMedia.
Cloud services offer media firms practical solutions for handling large volumes of content. These platforms provide secure storage, flexible scaling for uneven workloads, and long-term archiving of video and photo materials. One standout feature is object storage, which allows files to be tagged with metadata for quick retrieval.
Rostelecom has been expanding its cloud infrastructure in the Far East. In 2024, the company launched a public cloud platform in the region, with plans to integrate an AI model by 2026. The firm’s data centre in Sakhalin already hosts the Safe City surveillance system, and Khabarovsk is set to join this network in the future.
SakhaMedia currently uses NextCloud to store parts of its photo and video archives. However, budget limitations have slowed a full transition of all materials. Meanwhile, Far Eastern Federal University demonstrated the efficiency of cloud adoption by migrating 180 terabytes of data in just two weeks—emphasising the need for strong technical support. The conference underscored how cloud technologies are reshaping media workflows. With scalable storage, metadata organisation, and AI integration on the horizon, these tools are becoming essential for news agencies. Rostelecom’s ongoing expansion in the Far East further signals the region’s shift toward digital-first solutions.
