Netflix is once again raising its prices, marking the second increase in just over a year.
Netflix hikes U.S. subscription prices amid live sports expansion
The streaming service's updated cost for its three plans in the U.S. was posted on its website on Thursday.
Netflix's standard plan with ads will now be $8.99 a month, up $1 from $7.99. The standard plan without ads is increasing by $2 to $19.99 a month.
Additionally, Netflix's highest-priced premium tier is also going up by $2, now costing customers $26.99 monthly.
"As we deliver more value to our members, we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices," Netflix shared in a statement to Variety.
Last year, the company said it was adjusting prices after reporting its biggest-ever subscriber jump.
Netflix just launched MLB Opening Night on Wednesday, streaming the New York Yankees dominating win over the San Francisco Giants in the 2026 season opener.
