London City 7s returns in 2026 with Mike Friday at the helm
The London City 7s tournament is set to make a strong return in September 2026 after a successful debut in 2025. The event, held at the Honorary Artillery Club, aims to bridge the gap between grassroots rugby, professional clubs, and London’s business community. With Mike Friday now on board as general manager, the competition looks to expand its influence in the sport. The first London City 7s took place in May 2025, drawing 3,000 corporate spectators. Harlequins claimed victory in the inaugural tournament, with Saracens finishing as runners-up. The event also showcased emerging talent, including Noah Caluori, who stood out during the competition.
Sevens rugby has long been part of London’s sporting culture. Corporate tournaments like the Surveyors 7s and Lloyds 7s have kept the format alive for decades. Yet, despite its fast-paced appeal, sevens is often seen as the more exciting but less prominent sibling of the traditional 15-a-side game. Organisers believe it can play a vital role in growing the sport’s fanbase while supporting the 15s version. The foundation for sevens in the UK is already solid, but industry experts argue it needs a driving force to unlock its full commercial potential. Events like the Rosslyn Park National School 7s have proven crucial in developing young talent. Now, the London City 7s offers clubs a platform to introduce new players and engage with corporate audiences.
The 2026 London City 7s will build on its first-year success, with Mike Friday leading efforts to connect rugby’s traditional values with modern business networks. The tournament’s return highlights the growing importance of sevens in British rugby. Clubs and sponsors alike see it as a key opportunity to develop talent and attract fans.
