WWE's SmackDown cuts to two hours as Braun Strowman launches new reality show
SmackDown is going to be a two-hour show again after over four months of it being three hours, and believe it or not, Braun Strowman, the ex-World Champion, might just be responsible for that. It was known that SmackDown was not going to be three hours permanently. Even last year, it was only for a chunk of the year where it was three hours before the USA Network reverted and made it a two-hour show again. This was done much to the delight of the WWE fanbase. Now, the reality show from the USA Network, "Everything on the Menu with Braun Strowman" is set to replace the third hour of SmackDown, meaning that in a crazy twist, The Monster Among Men is indirectly or directly responsible for WWE having to revert to the two hour format for the blue brand. Braun Strowman is all set to kickstart a new chapter in his life and career as he has co-founded a new production venture known as "Meat Castle Media". He will be running it alongside his business partner, Nick Antonicelli. They'll be running some unscripted shows, celebrity interviews, podcasts, competitions, and more. For example, the first show will be known as Hands On, and it will feature Strowman going head-first into different trades in each episode. These are the kinds of trades that keep the system running, and it's going to be an interesting one. Speaking to The Hollywood Reporter, Braun Strowman took a huge shot at the WWE creative process and how his hands were tied during both stints with the company: "For me, the big eye-opening thing was not having my hands tied. They've allowed me to be me, whereas I've had my hands were tied creatively for the last 12 years (in WWE)." Scherr said. "And while that's not a bad thing - I was very blessed with what I got to do - but at the end of the day, I was playing a character on a show, and sometimes the script sucked. I mean, no offense, I hated it, but I had to go in there and make the best of it because that was my job. Well, now with this opportunity... my creative input is welcomed, it's not dismissed." Strowman will likely be frustrated by his second run in WWE, where he was given a significantly smaller role than in his first stint. While his 2015-2021 run featured a lot of frustration and moments where the company failed to capitalize on his organic momentum, he would atleast go on to win the Universal Championship (dethroning Goldberg).
