South Dakota gears up for a historic summer as road trips surge ahead of America's 250th
South Dakota is preparing for a busy summer as the US marks the 250th anniversary of the Declaration of Independence. With 90% of Americans planning trips, many are choosing road travel over flying due to cost concerns. The state’s tourism industry expects a boost, especially in regions like the Black Hills, where events and natural attractions draw visitors from across the country. The Foley family from Green Bay, Wisconsin, recently completed a 12-hour drive to the Black Hills for a weeklong holiday. They chose to travel by car instead of flying because of their 15-year-old dog, Doc Holliday, and found the trip both affordable and rewarding. Despite rising fuel costs and a sluggish economy, they managed their budget well, enjoying a mix of sights without overspending.
South Dakota’s tourism secretary, Jim Hagen, believes higher gas prices could actually help the state’s travel sector. He suggests that more people may opt for shorter road trips rather than expensive flights, keeping tourism strong. Last year, the state welcomed 15 million visitors, who spent an estimated $5.2 billion—a 1.1% revenue increase from 2024. Celebrations for the nation’s 250th anniversary will take place across South Dakota, with Rapid City hosting the ‘Real America Birthday Bash’ from July 1 to 4. The event will include a parade, live music, and fireworks. Mount Rushmore is also planning a fireworks display on July 3, with reports suggesting an invitation has been extended to former President Trump, though no confirmation has been made.
The Black Hills and other South Dakota attractions are likely to see more visitors this summer, thanks to a mix of historic celebrations and cost-conscious travel choices. Families like the Foleys highlight the appeal of road trips, while local events aim to draw crowds for the 250th anniversary. With tourism already on the rise, the state expects another strong year for its travel industry.
