Russian students swap flowers for life-saving donations on Knowledge Day
A new round of the Children Instead of Flowers campaign has launched across Russia. Organised by the Alyosha Charitable Foundation, the initiative encourages students to donate money—normally spent on bouquets for teachers—towards medical treatment for critically ill children. This year’s event builds on over a decade of tradition, with registration now open to schools nationwide. The campaign runs annually on Knowledge Day, when pupils traditionally gift flowers to educators. Instead, participants contribute funds that help save young lives. Last year alone, 114,775 students from 732 cities and villages took part, raising over 35 million rubles and funding life-saving treatment for 15 children.
To join, schools must submit an application via the foundation’s website. Volunteers then contact them to explain the donation process and how to receive keepsakes from Alyosha for their class. The foundation anticipates even greater participation in 2026, with more gifts and support for families in need. The campaign’s website, [https://aleshafond.ru/dvc](https://aleshafond.ru/dvc), provides full details on how to get involved.
Since its launch, Children Instead of Flowers has grown into one of Russia’s largest charitable movements. The 2026 edition aims to expand its reach further, offering students a meaningful way to celebrate Knowledge Day. All funds raised will directly support medical care for children battling serious illnesses.
