Puma's 2026 H-Street trainer drops May 7 with Blackpink's Rosé
Puma has unveiled its 2026 H-Street trainer, fronted by K-pop star Rosé from Blackpink. The latest version of the classic silhouette arrives with a futuristic campaign and a release date set for May 7. This marks Rosé’s second collaboration with the brand, following her spring campaign in bold neon shades. The H-Street first launched in 2003 before being reworked in 2025. The 2026 model keeps its low, streamlined shape and breathable mesh upper. Designers drew inspiration from the late '90s Harambee running spike, whose name means ‘pull together’ in Swahili. Key features like the T-shaped toe box and sprint-cut proportions remain unchanged.
The new ivory colourway includes metallic and black accents, with the leaping Puma cat logo placed on the toe. Rosé stars in the campaign, set against a futuristic suburban backdrop. The shoes will go on sale on May 7 via puma.com, Puma’s flagship stores, and selected retailers. Fans can purchase the 2026 H-Street from May 7 at Puma’s website, flagship locations, and partner retailers. The design blends retro running influences with modern styling, while Rosé’s involvement brings added visibility to the launch. The trainer’s sleek profile and heritage details aim to appeal to both athletes and fashion-conscious buyers.
