Netflix raises U.S. subscription prices for the first time in two years
Netflix is once again raising prices in the U.S., with all subscription tiers of the streaming service increasing by up to $2 per month. The company has notified customers of the changes, including updates on its support pages. For now, no price hikes have been announced for Germany.
This latest increase follows a previous round of U.S. price adjustments in January 2025. The new rates are as follows:
- The Standard with ads plan now costs $9 per month (up from $8)
- The Standard ad-free plan now costs $20 per month (up from $18)
- The Premium plan, which includes 4K and HDR, now costs $27 per month (up from $25)
- Additional member slots for shared accounts now cost $7 per month (up from $6)
German Prices Remain Unchanged for Two Years
In Germany, Netflix last raised prices two years ago. Current subscription costs are:
- Standard with ads: €5 per month
- Standard ad-free: €14 per month
- Premium: €20 per month
- Additional members: €4–5 per month, depending on the base plan
Compared to the U.S., German prices remain relatively affordable, as the last increase occurred some time ago. It is currently unclear whether or when Netflix plans further price adjustments in Germany and Europe.
Earlier this year, Netflix reported a major milestone, surpassing 300 million subscribers for the first time. The record growth—19 million new users—drove higher revenue and profits for the streaming giant. Despite this success, the company announced another U.S. price hike at the time.
Netflix is also set to receive a financial boost from its failed Warner Bros. Discovery deal. After Warner opted for a higher bid from Paramount instead, Netflix is entitled to a $2.8 billion breakup fee.
