Formula One's Apple TV Deal Sparks 24% U.S. Viewership Boom and Record Revenues
Formula One has seen a sharp rise in U.S. viewership since moving to Apple TV as its exclusive broadcaster. The shift has also brought in higher revenues and a younger, more diverse fanbase. Recent figures show a 24% jump in average audiences for the first three races of the season.
The sport’s financial growth continues, with first-quarter revenue climbing by 53% to $617 million compared to last year. The 2026 season will mark Apple TV’s exclusive U.S. rights to Formula One, following a smooth transition from previous broadcasters. Fans have adapted well, with no major backlash reported. Instead, viewership has surged, particularly during the Miami Grand Prix, which drew a record 3.1 million U.S. viewers by May 3.
Revenue from F1 TV also rose by 28% in the first quarter, ending March 31. The sport’s appeal has broadened, with 40% of U.S. fans now female and a younger demographic engaging more than before. Partnerships with Netflix and Tubi have further expanded its reach beyond traditional broadcasts.
Marketing efforts for the Miami race included Apple Store retail activations and Apple Maps integration, boosting fan interaction. However, earlier races in Bahrain and Saudi Arabia were cancelled due to the ongoing conflict involving Iran. Formula One’s move to Apple TV has driven both audience growth and financial success. The 24% increase in U.S. viewership and a 53% revenue rise highlight the shift’s impact. With exclusive rights secured until 2026, the sport’s expansion in the U.S. market appears firmly on track.
