Central Luzon's new pop-up store slashes food prices for struggling families
Implemented through the City Agriculture and Veterinary Office, the program aims to provide residents with affordable and high-quality rice at ₱20 per kilogram.
The initiative seeks to ease the financial burden of Filipino families amid the increasing prices of basic commodities.
The Department of Agriculture (DA) Central Luzon set up a KADIWA Pop-Up Store at the venue, offering low-cost vegetables and fruits sourced directly from local farmers.
City officials said the initiative reflects collaboration to enhance food security, ensure stable supply, and support both consumers and the agricultural sector.
