CAA hires Caressa Douglas to lead branded content and storytelling partnerships
Caressa Douglas has joined CAA’s Entertainment Partnerships group as Head of Content and Integrations. The move follows her role as Senior Vice President of Strategic Partnerships at BENlabs, where she led major brand campaigns. Her appointment aims to strengthen CAA’s work in branded content and storytelling collaborations. Douglas brings over two decades of experience in entertainment marketing. Throughout her career, she has advised more than 350 global brands and managed over 1,500 production partnerships. At BENlabs, she oversaw the delivery of over 5,000 on-screen placements in 2025 for 34 clients.
At CAA, she will work with talent, studios, platforms, and brands to find new ways for brands to engage with storytelling. The agency’s Entertainment Partnerships group already collaborates with names like Ariana Grande, Disney, and Crocs. Libby Bush, who leads the group, highlighted Douglas’ skill in spotting cultural trends before they emerge. The hire comes as brands increasingly seek experts in content creation, distribution, and monetisation. CAA hopes Douglas’ background will help expand its services in the branded content sector.
Douglas will now focus on connecting brands with creative opportunities across film, TV, and digital media. Her role is designed to deepen CAA’s ability to serve clients in an evolving entertainment landscape. The agency’s push into branded content reflects growing demand for integrated marketing solutions.
