A+E Networks takes over AMC's Latin America ad sales in landmark deal
In March 2026, A+E Network Latin America signed a multi-year agreement to handle advertising sales for AMC Network International Latin America (AMCNI-LA). A+E now manages commercial sales across Mexico and the broader Latin American market for AMCNI's linear and digital channels, including AMC, El Gourmet, and Europa Europa. AMC's inventory now sits within A+E's regional sales operation.
The agreement was closed between Antonio Ruiz, EVP and Managing Director of AMCNI for Iberia and Latin America, and Daniela Martínez, EVP of Programming and Ad Sales at A+E Networks Latin America. Earlier in 2026, AMCNI combined its Southern Europe and Latin American operations under Ruiz, based in Madrid. This shifted oversight into a single leadership structure.
AMC has moved ad sales to A+E. This reduces the need for local commercial teams and office infrastructure. Costs shift from fixed to variable through a commission-based model.
A+E now sells a combined portfolio. This includes its own factual and lifestyle networks alongside AMC's scripted and food content. Sales teams can offer advertisers broader audience coverage across these channels.
This type of arrangement is becoming more common as networks look for scale in regional ad sales.
Spending moves away from regional commercial operations and toward content. Buyers and agencies now work through fewer sales points as inventory consolidates.
Smaller regional broadcasters without scale face tighter margins in this environment.
This model is already in use across similar markets. The partnership gives AMC a way to operate with a lighter regional structure while maintaining market access.
It also expands the volume of inventory A+E brings into advertiser conversations.
