Embracing Identity and Roots: Zouk's A Bagful of You Campaign
Zouk introduces their "A Bagful of You" marketing campaign featuring Kriti Sanon, signifying their entrance into IPL 2025 competition.
Step into the world of Zouk, an Indian vegan lifestyle brand, as they embark on their latest venture - the "A Bagful of You" campaign. This empowering initiative, spearheaded by National Award-winning actress Kriti Sanon, is all about honorably reflecting the silent strength, pride, and individuality of the modern Indian woman.
Zouk's campaign doesn't just sell an image; it reminds us of who we already are. The bags, adorned with Zouk's stunning Indian prints and ethical, vegan materials, serve as an extension of one's personality, roots, and values.
The campaign doesn't limit itself to a single ad but aims to be a long-term brand platform. In 2025, during the much-anticipated IPL, the brand will make its debut on connected TV, with digital extensions on YouTube, Instagram, and Facebookfollowing suit. This marks Zouk's entry into IPL advertising, positioning the brand at the heart of Indian pop culture.
Offline, the campaign will take shape through physical touchpoints, ensuring the brand's Indian heritage and commitment to sustainable practices are prominent across all channels. Kriti Sanon will lead the narrative through a series of engaging activities, aiming to resonate with a wider audience.
Zouk's ultimate goal is to foster deeper connections with consumers who seek products that align with their identity and values. The campaign is a strategic step towards solidifying Zouk's position in the Indian market through sustained visibility and targeted outreach.
Disha Singh, the founder of Zouk, expressed her thoughts on the campaign, stating, "At Zouk, we build cultural continuity into daily life. Our prints are proudly Indian, our materials consciously vegan, and our purpose deeply personal. This campaign is an extension of the message that fashion serves beyond looking good, it honors one’s connection to their identity and culture."
Kriti Sanon, the face of the campaign, shared her personal connection to the message, saying, "When I carry a Zouk, I carry my culture with me, and I do it with pride."
Zouk's "A Bagful of You" campaign is not just about fashion; it's about celebrating who we are and where we come from. So, let's embrace our roots, our identity, and our individuality – one bag at a time.
- The "A Bagful of You" campaign by Zouk, an Indian vegan lifestyle brand, will extend beyond a single advertisement, aiming to become a long-term brand platform, reaching platforms like connected TV, YouTube, Instagram, and Facebook in 2025.
- The advertising foray of Zouk into the Indian Premiere League (IPL) will position the brand at the center of Indian pop culture, with a series of engaging activities led by Kriti Sanon, the face of the campaign, to resonate with a wider audience.
- The "A Bagful of You" campaign isn't limited to fashion; it represents a celebration of one's culture and identity, as the bags are fashioned with Zouk's Indian prints and ethical, vegan materials.
- Zouk, a brand dedicated to maintaining its Indian heritage and sustainable practices, will ensure the campaign's message is conveyed consistently across all online and offline touchpoints.
- The ultimate goal of Zouk's "A Bagful of You" campaign is to connect with consumers who seek products that align with their identity and values, further solidifying the brand's position in the Indian market through sustained visibility and targeted outreach.
