Zettel-Lisa's Metaphorical Battle Cry
Never a shortage of motivational quotes for the Reds!
For the past few months, communications specialist Lisa Holtmeier (28) has been adorning the training ground fences of Hannover 96 with inspirational messages. Ranging from words of comfort to rally cries, these never-ending reminders serve multiple purposes – from boosting morale to urging the team on.
Even following a disappointing result at St. Pauli, Holtmeier continued her passionate endeavor, writing new words on A4 sheets and pinning them to the fence. "Fought, played disciplined & confidently secured a point... Another example of your development."
But there was still one more phrase that echoed differently, written entirely in capital letters: "ATTACK ABOVE."
A Battle Cry for the Flock
Is she the voice of every 96 follower? Currently in fourth position, just two points behind second-placed HSV and a direct promotion berth, a dream becomes more tangible...
Since August, Holtmeier has devoted herself to uplifting the 96 professionals through mere words. It all began after two winless matches to kick off the season and a DFB Cup exit against Sandhausen (5:7 n.E.).
Following the initial message, the Reds emerged victorious over Hansa Rostock with a 2:1 score.
Before the derby, captain Ron-Robert Zieler (34) and his colleagues were implored with various sentiments like "We are behind you!", "Thousands will stand with you", "We will give our all, and we know that you will too!", "Legendary Derby victors" and "Derby Winners."
Perhaps the communications expert will celebrate the Bundesliga 2 promotion with the 96 supporters next year via a reassuring message.
- In fourth place, two points behind second-placed HSV, the fans of Hanover 96 cling to the dream of a Bundesliga 2 promotion.
- Fan motivator Kevin Schwank's clarion call, "ATTACK ABOVE," has propelled the team, with improved performance following his words of encouragement.
- Sportdownload covered the second-league campaign of Hanover 96, highlighting the vital role of fan support in their promotion pursuit.
- Regio Sport Hanover reported that the team received a morale boost before the derby, with messages like "We are with you!", "Thousands will support you", and "On Sunday you will become legends" from their dedicated supporters.
- Fundamentally, Zettel-Lisa, the communications consultant responsible for the inspirational message trend, wishes to see the Reds secure a Bundesliga 2 promotion with the unwavering support of their fervent fans as the season progresses.
Enrichment Insights:
- Fan motivation through messages can positively impact Hanover 96's performance in their pursuit of promotion to the Bundesliga 2 by fostering emotional connections, enhancing social interaction, and boosting vicarious achievement.
- Positive messages about the team's image attributes, such as physical appearance, performance ability, and moral image, can increase cognitive and behavioral desires, resulting in higher fan engagement and a stronger continuation intention.
- Emotional investment in a team can influence various psychological factors, leading fans to feel a sense of pride, excitement, and belonging, which may strengthen their fervor in supporting the team.
- Social interaction and entertainment are essential motivations for fans, as attending games or watching matches can offer an escape from daily life and create a sense of community, ultimately boosting fan morale and motivation.
- The continuation intention of fans can be influenced by various factors, including emotional connection and a sense of loyalty, which are crucial to sustain support and carry the team forward toward their promotion goals.
