Zendaya Introduces Her First Collaborative Sneaker with Stylist Law Roach in Debut
In an exciting collaboration, actress Zendaya and stylist Law Roach have co-created the Cloudzone Moon sneaker for On's Fall 2025 collection. This is Zendaya's first co-created sneaker with On, blending style with the brand's supportive athletic technology.
The partnership, titled "Be Every You," is a thematically rich and visually striking campaign that emphasises themes of confidence, duality, and self-expression. Directed by Bardia Zeinali and styled by Law Roach, the campaign showcases Zendaya wearing On's Fall/Winter 2025 apparel alongside the sneaker, giving it a polished and fashionable edge in casual settings.
The Cloudzone Moon sneaker is available in two primary colorways: a black-on-black design and a white version with subtle grey logos and red laces. It features breathable mesh, added heel and forefoot padding, and sculpted CloudTec cushioning for comfort and support.
The campaign, which launched in August 2025, merges artistic photography and film to reflect Zendaya's multi-dimensional personality. Four moon-washed sets showcase different facets of Zendaya's persona, as she moves through a variety of movement speeds, from sprint-level bursts to lingering stillness.
The partnership between Zendaya and On, announced in 2024, has already delivered two headline campaigns. The Cloudzone Moon sneaker is now available for purchase on On’s website, flagship stores worldwide, and select retailers such as Revolve and FWRD, priced around $200.
A successor to the Cloudzone Moon sneaker, the Cloudtilt Moon, is planned for release in October 2025. This softer, recovery-minded sneaker will continue the collaboration between Zendaya and On, as they explore the intersection of lifestyle and performance footwear.
In summary, the Cloudzone Moon sneaker is a stylish, technology-driven collaborative design by Zendaya and Law Roach with On, accompanied by a thematically rich and visually striking campaign launching in August 2025 with further releases planned later in the year. The partnership between Zendaya and On is already proving to be a successful one, with the Cloudzone Moon sneaker available now and the Cloudtilt Moon scheduled for release in October.
The Cloudzone Moon sneaker, a collaborative design between actress Zendaya and stylist Law Roach with On, merges fashion-and-beauty with lifestyle, setting new standards in the entertainment scene. Embracing duality and self-expression, this sneaker, showcased in Zendaya's thematically rich and visually striking campaign, will undoubtedly become a fashion statement among celebrities and fans alike.
