Zendaya Introduces Her First Collaborative Sneaker Design With Law Roach Unveiled
In an exciting collaboration, actress Zendaya and stylist-turned-design-partner Law Roach have co-designed the Cloudzone Moon sneaker for On's Fall 2025 "Be Every You" campaign. This marks Zendaya's first footwear design with the Swiss sportswear brand.
The Cloudzone Moon sneaker updates On’s Cloudzone silhouette with breathable mesh, enhanced heel and forefoot padding, and sculpted CloudTec cushioning for both softness and stability. The design uses neutral tones with a subtle red accent to emphasize the form.
Accompanying the sneaker, Law Roach styled Zendaya in apparel pieces like a structured bomber jacket, a sleek bodysuit, and minimalist track sets. These pieces reflect the campaign's focus on both performance and everyday style.
The campaign’s storytelling explores Zendaya’s layered personas, shown visually through lighting and movement in a short film directed by Bardia Zeinali. The short film shifts from sprint-level bursts to lingering stillness, with Zendaya moving through silver light. Four moon-washed sets show different facets of Zendaya's persona.
Zendaya described movement as a personal connection to oneself and a way to embrace all facets of identity, reinforcing the campaign message to “Be Every You” — encouraging people to honour every version of themselves.
Since their partnership began in 2024, the collaboration between On and Zendaya has generated significant media attention, delivering two headline campaigns and generating millions in media buzz. The Cloudzone Moon sneaker is available now for purchase at On.com, flagship stores worldwide, and select retailers such as Revolve and FWRD for approximately $200.
A softer, recovery-focused companion shoe, the Cloudtilt Moon, is set to be released on 2 October. The On Fall 2025 campaign centres on duality and movement, encouraging everyone to embrace every version of themselves.
- The upcoming release of the Cloudtilt Moon shoe on October 2nd further emphasizes the On Fall 2025 campaign's focus on duality and movement, continuing to blur the lines between fashion-and-beauty, entertainment, and pop-culture with the collaboration of celebrity Zendaya and stylist Law Roach.
- As the fashion industry continues to evolve, this collaboration between Zendaya and On highlights the importance of lifestyle choices in shaping celebrity endorsements, bridging the gap between fashion-and-beauty, entertainment, and pop-culture.
