Yungblud initiates his B.R.A.T store on Denmark Street, a historically music-centric British location, aiming to revitalize its legacy.
Yungblud Opens Music-Centric Community Space B.R.A.T in Iconic Denmark Street
British musician Yungblud has opened a new venue, store, and community space named B.R.A.T (Beautifully Romanticised Accidentally Traumatized) in London's Denmark Street, Soho. Known as Britain's Tin Pan Alley, the street has a rich music history and was the birthplace of numerous iconic bands, including The Beatles and The Rolling Stones.
Yungblud, whose real name is Dominic Harrison, has always had a dream of having a presence on Denmark Street since he was 17 years old. The venue serves as a physical hub and fan club for Yungblud's fans, offering more than just a place to buy clothing. It is designed to be a place where fans can hang out, have coffee or a beer, and experience live music.
According to Yungblud, B.R.A.T is a community space rather than just a shop. He aims to foster connection among his audience and thank his fans for their support. The community has fought hard to keep music present in Denmark Street, and Yungblud is proud to be a part of their efforts.
Yungblud's personal inspirations include Ozzy Osbourne and David Bowie, and he finds the Osbournes' nonconformist approach to their careers particularly appealing. In a nod to his influences, Yungblud mentioned that he formed a friendship with Ozzy Osbourne towards the end of his life.
The launch event for B.R.A.T featured a surprise mini-gig by Yungblud himself, reinforcing its role as a music venue as well as a retail and community space. The venue offers options for buying clothes, having coffee, and having a beer after work, making it an ideal spot for fans to gather and celebrate their shared love of music.
Yungblud no longer pays attention to naysayers and finds negative feedback amusing, using it as motivation to continue pursuing his dreams. With B.R.A.T, Yungblud aims to keep British music powerful and vibrant, providing a space for fans to connect and celebrate the music they love.
[1] The Independent, "Yungblud opens B.R.A.T store in Denmark Street, Soho," https://www.independent.co.uk/arts-entertainment/music/news/yungblud-opens-brat-store-denmark-street-soho-b2126635.html
[2] NME, "Yungblud opens B.R.A.T store in London's Denmark Street," https://www.nme.com/news/music/yungblud-opens-brat-store-in-londons-denmark-street-3040762
[3] Evening Standard, "Yungblud opens B.R.A.T store in Denmark Street, Soho," https://www.standard.co.uk/go/london/things-to-do/yungblud-opens-brat-store-denmark-street-soho-b2126635.html
[4] Music Week, "Yungblud opens B.R.A.T store in London's Denmark Street," https://www.musicweek.com/live/news/yungblud-opens-brat-store-london-denmark-street-20230209
[5] Billboard, "Yungblud Opens B.R.A.T Store in London's Denmark Street," https://www.billboard.com/music/music-news/yungblud-opens-brat-store-denmark-street-london-1235075936/
- Yungblud's new venue, B.R.A.T, not only serves as a clothing store but also a place for fans to experience live music, making it an entertaining spot for music lovers.
- B.R.A.T, Yungblud's community space in Denmark Street, has been intentionally designed to foster connections among his audience, offering more than just merchandise—it's a haven where fans can celebrate their shared love for music.
