YouTube TV’s genre-specific bundles could redefine streaming and cable wars

Cable’s worst nightmare is here. YouTube TV’s cheaper, customizable bundles—starting at $83—could finally push millions to cut the cord for good.

, and ASMedia

2025 December 15 . 9:15 PM

1 min read

In this image we can see a television on the wall. On the screen of the television, we can see... — In this image we can see a television on the wall. On the screen of the television, we can see people are doing exercise.

YouTube TV’s genre-specific bundles could redefine streaming and cable wars

YouTube TV, owned by Alphabet, is set to shake up the television industry with a new range of genre-specific channel packages. The service will introduce over 10 tailored bundles early next year, including a dedicated sports package. This shift could push more viewers away from traditional cable providers, which have already lost nearly 40% of their customers since 2018.

The upcoming sports bundle will feature programming from major networks like Fox, Comcast’s NBC, and Walt Disney’s ESPN. Additional options may include NFL partnerships for Sunday Ticket and RedZone, giving subscribers more flexibility than ever before. YouTube TV’s starting price of $82.99 per month also undercuts the average cable bill after taxes and fees, making it an attractive alternative.

The launch of YouTube TV’s new packages marks a turning point for the television industry. With more affordable, customisable options, traditional cable’s dominance could weaken further. The move may accelerate the decline of bundled services, forcing providers to adapt or risk losing more customers.