Young women attracting to emerging publications and social media personalities, offering personal celebrity tales, wellness advice, and political right-wing perspectives.
In the realm of digital media, a new wave of women's publications is emerging, appealing to a demographic of young women who resonate with conservative views on gender, relationships, and wellness. Evie Magazine and The Conservateur, two leading voices in this movement, are gaining significant traction, as evidenced by the combined social media followers of Evie and The Conservateur, as well as the reach of influencers like Cooper and Clark.
Evie Magazine, founded in 2019, positions itself as a "conservative Cosmo," offering a blend of women's lifestyle, faith, and cultural critique. The publication often celebrates traditional gender roles, faith-based values, and critiques progressive social policies, positioning itself as an alternative to mainstream feminist narratives. It emphasises the empowerment of women through conservative principles, such as advocating for traditional family structures, chastity, and personal responsibility.
Meanwhile, The Conservateur, launched by Jayme Franklin in 2020, is a media and lifestyle brand aimed at modern, yet traditional-minded women in liberal hotspots. The outlet addresses how women are represented in pop culture, scrutinizing trends in music, fashion, and media from a traditionalist standpoint. It also touches on political activism, such as opposition to taxpayer-funded abortion and support for pro-life initiatives.
Both Evie and The Conservateur stress the uniqueness and value of women, encouraging them to seek truth and beauty in ways aligned with conservative values. They frequently emphasise faith, modesty, and the importance of family life. However, the content focus, while similar, does have some differences. For instance, Evie Magazine is more lifestyle- and culture-focused, while The Conservateur leans more towards women's issues, faith, family, and cultural renewal.
Influencers like Alex Clark and Brett Cooper, who claim that hormonal birth control causes negative health outcomes and describe it as "poison," are also part of this growing movement. Clark, host of the podcast "Culture Apothecary," and Cooper, a former Daily Wire contributor with over 1.5 million subscribers on YouTube, discuss wellness topics and pop culture from a conservative perspective.
However, this rise in conservative women's media is not without controversy. Some critics argue that the messaging around birth control can have political consequences, such as false conflation of emergency contraceptives and abortion with abortion, leading to legislative efforts that threaten contraception access.
Despite these controversies, Evie Magazine and The Conservateur continue to gain traction, reflecting an emerging cultural and political shift toward conservatism in the US. Their content, which includes headlines like "The Spiritual Economics of Staying Home With Kids" and "3 Surprisingly Common Ways Women Disrespect Their Husbands (Without Meaning To)," suggests that the publications are attempting to appeal to a broader audience of young women.
In summary, Evie Magazine and The Conservateur, along with similar conservative women's media, represent a segment that combines personal inspiration, cultural critique, and advocacy for traditional values, all within a distinctly conservative political framework. This new wave of women's media is reshaping the landscape of digital media, offering an alternative perspective for young women seeking to align their beliefs with their media consumption.
- In the realm of social media, Evie Magazine and The Conservateur, two leading conservative women's publications, have amassed significant followings, joining influencers like Cooper and Clark in shaping a conservative discourse on topics spanning entertainment, politics, pop-culture, and general news.
- While both Evie Magazine and The Conservateur promote traditional values, they differentiate themselves through their content focus; Evie leans more towards lifestyle and culture, while The Conservateur delves deeper into women's issues, faith, family, and cultural renewal.
- This movement is not without controversy, as critics warn of potential political consequences, such as misinformation surrounding birth control and its legislative impact on reproductive rights like contraception access.
- Despite the controversies, this new wave of conservative women's media persists in gaining traction, reshaping the digital media landscape with headlines that cater to a demographic of young women seeking alternative perspectives, reflecting an emerging cultural and political shift towards conservatism in the US.
