Yoga apparel company Beyond Yoga collaborates with actress Issa Rae in the unveiling of their new brand identity.
Beyond Yoga Partners with Issa Rae for the Seek Beyond Campaign
Beyond Yoga has partnered with actor and producer Issa Rae on a new brand platform called Seek Beyond. This campaign is centered on celebrating progress over perfection and redefining modern wellness through movement, mindfulness, and connection.
The Seek Beyond campaign invites the community to embrace the joy of their personal journey, whatever that may look like, with openness, heart, intention, and joy. It emphasizes that movement is more than physical; it is a way to grow, fostering confidence, authenticity, and joy rather than striving for perfection.
Issa Rae wrote and recorded an original anthem for the Seek Beyond campaign, which is featured across digital platforms and in community activations. The anthem serves as a powerful expression of the campaign's spirit.
The Seek Beyond platform focuses on stories about entrepreneurship, motherhood, wellness, and identity, encouraging women to move and connect in authentic ways that feel right to them. It aims to counter a cultural moment dominated by burnout and perfection pressure by promoting intention, creativity, and joyful progress.
The launch of Seek Beyond coincides with Beyond Yoga’s new outdoor apparel collection, linking the platform to product expansion and the brand’s ongoing growth. Beyond Yoga’s Q2 net revenues increased by 6.4% year over year to $1.4 billion, demonstrating the brand's continued success.
The campaign is being showcased on digital platforms such as Facebook and Instagram, reaching a wide audience. It features real stories from various influencers, including Megan Roup, Evelynn Escobar, and Danielle Burnett, who share their personal journeys and experiences.
Nancy Green, CEO of Beyond Yoga, states that Seek Beyond is an invitation to embrace the joy of the journey, reflecting the openness, heart, and belief in the community that movement is more than just physical - it's how we grow. The campaign includes community activations this summer and fall, offering opportunities for individuals to connect and share their own stories.
The partnership with Issa Rae and the launch of the Seek Beyond campaign mark a significant step for Beyond Yoga, further solidifying its position as a leader in the activewear industry while promoting a positive and inclusive message.
[1] Beyond Yoga Partners with Issa Rae for the Seek Beyond Campaign [2] Seek Beyond: A New Campaign Embracing Progress Over Perfection [3] Beyond Yoga's Seek Beyond Campaign Encourages Authentic Movement and Connection [4] Issa Rae's Seek Beyond Anthem: A Call for Joyful Progress [5] Beyond Yoga's Q2 Net Revenues Increase as the Brand Launches the Seek Beyond Campaign
- This partnership between Beyond Yoga and actor Issa Rae introduces the Seek Beyond campaign, a movement that encourages progress over perfection and redefines modern wellness by focusing on fashion-and-beauty, entertainment, and even pop-culture.
- The Seek Beyond campaign, with its emphasis on movement, mindfulness, and connection, invites everyone to embrace their individual lifestyle, advocating for openness, heart, intention, and joy.
- A significant aspect of the Seek Beyond campaign is the original anthem written and recorded by Issa Rae, which serves as a powerful expression of the campaign's spirit and values, resonating within the realm of celebrities and entertainment.
- As Beyond Yoga grows its business by expanding its product line, the Seek Beyond platform presents stories about entrepreneurship, motherhood, wellness, and identity, contributing to a positive and inclusive message in the fashion industry, promoting authenticity and joyful progress.
