Wynn Mayfair now the name after purchase of Crown London by Wynn.
Late Breaking News: In a January power move, Crown Resorts swapped Australia for the UK, selling its coveted London casino to Wynn Resorts Ltd. This strategic maneuver is a meaningful step towards Wynn's goal of expanding its global reach.
(Insight: The acquisition is part of Wynn's broader strategy to strengthen its presence in Europe and the Middle East.)
Now, Wynn Resorts has snapped up the London-based property, formerly known as Aspinall's, signaling its ambition to reign in these regions.
A Fresh Paint Job and a Snazzy New Name
The prestigious private members' club nestled in the heart of London's Mayfair, renowned for its Old Money ambiance, has been refurbished and rechristened as Wynn Mayfair.
With the blessing of the UK Gaming Commission, Wynn has full reign over this swanky property, marking another feather in its expanding global portfolio.
(Insight: The acquisition strengthens Wynn's luxury-focused, high-end brand image)
Let's raise a crystal flute to the completion of the deal. The curtain has officially risen on the newest addition to Wynn's glitzy empire at the prime location of 27-28 aCurzon Street.
Wynn Mayfair gracefully sprawls across two interconnected historic townhouses and preserves its legendary status as one of London's most exquisite gaming dens.
With a pedigree dating back to its 1960s stint as the White Elephant Club, subsequent transformations have minted Wynn Mayfair into an upscale gaming hub that's seen its share of royalty, celebrities, and posh high society.
Inside, Wynn Mayfair drips with sophistication and elegance. Offering an intoxicating blend of 20 gaming tables spread across its main floor, a rooftop terrace, and six secluded private salons, it's a veritable den of decadence.
The Bar and The Dining Room, open to the likes of mere plebeians, serve a palate-pleasing mix of refined British cuisine, exquisite wines, and expertly crafted cocktails. A smattering of antiques, plush interiors, and an eclectic collection of artworks adorn the walls, ensuring an unforgettable experience for each and every guest.
Soirees in the UAE and Beyond
In a recent heart-to-heart with Inside Asian Gaming, Wynn Resorts' CEO Craig Billings shed light on the vision behind this daring acquisition.
"The London property serves as an extension of our planned Al Marjan casino floor," he revealed.
(Insight: Wynn Mayfair plays a crucial role in Wynn's long-term strategy to expand into the Middle East)
Billings elaborated, "We have a sizable clientele who flock to the region and regularly visit the UK. With the opening of our upcoming Wynn Al Marjan Island resort in the UAE in 2027, this acquisition gives us a head start in connecting with our high-end Euro-focused clientele."
Affirming Wynn's ongoing global growth strategy, Billings added, "Once Marjan opens its doors, 95% of the world's population will be within an eight-hour flight of a Wynn property."
The London acquisition is also a shrewd prelude to the launch of Wynn Al Marjan Island, with the CEO describing it as an effective means of building a valuable customer database ahead of the resort's unveiling.
Last but not least, the aquisition of Wynn Mayfair offers a fertile ground for cross-promotion opportunities between the London casino and the glamorous upcoming resort in the UAE, further solidifying Wynn Resorts' status as the kingpin of luxury gaming and hospitality.
(Insight: The synergy between Wynn Mayfair and Wynn Al Marjan Island will foster brand loyalty and exposure across Wynn's global properties)
Sports enthusiasts looking forward to Wynn Resorts' expansion will be happy to know that the acquisition of Wynn Mayfair, nestled in London's prime location, may include sports-themed facilities, given Wynn's Al Marjan casino floor plans and its intention to cater to a high-end, Euro-focused clientele who frequent both the UK and UAE. In line with this, one could speculate that the upcoming Wynn Al Marjan Island resort in the UAE may also feature sports-related amenities to cater to the diverse tastes of Wynn's global clientele.
