WWE star Naomi has announced a pause in her role as a villain, but there may be a clever strategy for the company to continue utilizing her talent.
Naomi, a WWE superstar, has been on a successful heel run that has made fans truly invested in her for the first time since the start of her wrestling career. This transformation, which occurred after a savage beat-down by Jade Cargill at the Elimination Chamber in 2024, has resulted in some of the best promos on WWE television.
Despite her current pregnancy, Naomi's heel character continues to be a major part of her recent success in WWE. The couple, Naomi and Big Jim Uso, have been married since 2014, and Jimmy Uso is a member of the Bloodline in WWE.
Naomi's pregnancy has not stopped her from maintaining her heel persona. WWE has been exploring creative ways to keep using Naomi's heel run during her pregnancy. For example, they could weave a storyline where Naomi’s heel character manipulates her pregnancy to gain sympathy or use it as a psychological advantage against opponents, maintaining her villainous traits and adding emotional depth.
Another approach could be featuring segments where Naomi taunts or antagonizes faces about her pregnancy or how she plans to return stronger, using promos or vignettes with limited physical involvement. Utilising social media and backstage segments could also help keep Naomi’s heel presence prominent without requiring in-ring action, thus preserving the narrative momentum of her heel run.
WWE could include alliances or betrayals linked to her pregnancy, using her husband Jimmy Uso or other wrestlers in the storyline to add layers to her heel character. This aligns with the evolving WWE perspective that female wrestlers can continue top-level storylines during maternity, as Naomi herself has reflected on how the industry now supports women balancing family and wrestling careers.
Naomi's strong social media presence also allows her to excel as a heel social media personality, trolling others and keeping her character active even when she is not actively competing in the ring. Her heel character has been popular and well-received among fans, and WWE has precedent for creatively integrating pregnancies into storylines, as noted with past McMahon family storylines, though those were handled controversially and WWE might opt for a more subtle approach now.
Before her current success, Naomi had to leave WWE, spend time at TNA, and return to achieve the highs she is experiencing now. Despite the challenges she faced, Naomi's heel character has proven to be a significant factor in her career resurgence. As she takes a break from WWE programming due to her pregnancy, her heel character could continue to be a major part of WWE programming, maintaining the suspense and intrigue that her character brings to the ring.
[1] Source: Article about the evolving WWE perspective on female wrestlers balancing family and wrestling careers
[2] Source: Article about WWE's handling of pregnancies in storylines in the past
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