World's Largest Blueberry Variety 'Eterna' Coming to New Zealand
The Fresh Berry Company is set to transform the berry industry. They aim to improve quality, firmness, shelf life, and taste. Excitingly, they're introducing the world's largest blueberry variety, the Eterna, to New Zealand.
The Eterna blueberry, currently the largest in the world, hails from Australia. Weighing in at a hefty 20.4 grams, it's about the size of a ping-pong ball. New Zealanders can expect to see these monster-sized berries in supermarkets later next year, albeit in limited numbers.
The Fresh Berry Company, in collaboration with Driscoll's, is bringing this marvel to our shores. They're planting the Eterna variety in Kerikeri and Waikato regions. Additionally, they're expanding their reach to the South Island, starting their first berry farm in Nelson next year.
Meanwhile, strawberry lovers can rejoice. A bumper crop is expected leading up to Christmas, thanks to growers in Hawke's Bay, Waikato, and Northland.
The Fresh Berry Company's innovative approach promises to elevate our berry experience. The introduction of the Eterna blueberry is a testament to their commitment to quality and variety. With a bumper strawberry crop on the horizon, it's an exciting time for berry enthusiasts nationwide.
