World's Elite Makeup Artists on YouTube 2025 Edition: A Ranking of the Top Influencers
Top Influential Makeup YouTubers Globally in 2025
Embrace the transformative power of makeup as crafted by the best of the best, the cream of the crop in the beauty world. These 10 makeup artists and gurus continue to captivate millions with their compelling tutorials, honest product evaluations, and endearing personalities. They have not only mastered the art of makeup application but have also built communities, ignited trends, and significantly impacted purchasing decisions worldwide. As time passes, the beauty landscape evolves, with an appreciation for diverse viewpoints, authentic content, and creators who champion diversity and accessibility. Despite the popularity of full-glam tutorials, these top makeup YouTubers of 2025 demonstrate a wide range of styles and techniques:
1. The Enigmatic Emmy Combs
Emmy Combs stands tall as a trailblazer in the vibrant and ever-changing world of online beauty. Her platform serves as a magnificent canvas for artistic expression, a platform to challenge beauty norms, and a podium for promoting self-acceptance. Emmy Combs is a powerhouse in the beauty community due to her unparalleled makeup skills, raw authenticity, and her personal journey with Alopecia Universalis, an autoimmune disorder causing complete hair loss. She openly shares her experiences, showcasing how makeup can be used as a tool for self-expression as much as for concealment. Her engaging presence on YouTube, TikTok, and Instagram continues to inspire and captivate millions.
ARTICLE SUGGESTION: Overcoming Adversity with Style: Emmy Combs' Journey to Beauty Stardom
2. The Regal Parul Garg
Amid the cutthroat competition of YouTube makeup artists, Parul Garg shines as a formidable player, with a foothold beyond the screen. By 2025, Parul Garg is a celebrated international makeup artist, educator, and entrepreneur. Born from a childhood love of cosmetics, her passion transformed into a career with the launch of her makeup studio and academy in India. Known as the "Queen of Makeup," Parul has earned the respect of her peers and adoring fans due to her dedication to bridal makeup.
ARTICLE SUGGESTION: The Rise of the "Queen of Makeup": Parul Garg's Journey to Global Stardom
3. Maryna Molchanova: The Worldly Wanderer
By 2025, Maryna Molchanova has leaped into the global limelight as one of the premier makeup artists on YouTube. Her channel glimmers with her talent and creativity, captivating millions worldwide. Although hailing from Ukraine and living in Slovakia, she has managed to carve out a niche for herself in the competitive beauty community. Maryna excels by pushing the boundaries of traditional makeup, seamlessly blending her techniques with artistry that often dazzles and delights.
ARTICLE SUGGESTION: Innovation at its Finest: Maryna Molchanova's Journey to YouTube Superstardom
4. Fernanda Jalil: The Comedic Conquistadora
Fernanda Jalil has secured a significant position in the world of YouTube makeup by 2025, drawing in millions with her unique combination of comedic flair, impressive makeup artistry, and ASMR techniques. This Mexican creator has breathed fresh life into beauty content, transforming it into something beautiful, hilarious, and tranquil. Fernanda's success can be attributed to her ingenuity, as her YouTube channel is unique in that she doesn't merely provide tutorials or reviews.
ARTICLE SUGGESTION: Laughter and Beauty: Fernanda Jalil's Unconventional Approach to YouTube Makeup
5. Gaby Rodriguez: The Authentic Artist
With her honest approach, relatable content, and deep passion for inspiring self-expression through beauty, Gaby Rodriguez stands tall as one of the most popular and influential makeup artists globally by 2025. Her channel proves popular with viewers seeking authentic makeup tutorials and a genuine connection with her. Gaby's beauty content resonates because it candidly combines her love for makeup with her personal journey, obstacles, and triumphs, setting her apart from many other creators who focus on high-glam or trendy looks.
ARTICLE SUGGESTION: From the Heart: Gaby Rodriguez's Journey to YouTube Fame
ARTICLE SUGGESTION (ALTERNATE): Gaby's Makeup Revolution: How She's Transforming the Beauty Industry
6. James Charles: The Controversial Chameleon
James Charles, despite his groundbreaking achievements and scandal-inducing controversies, remains one of the world's most influential makeup artists by 2025. He persistently pushes boundaries, maintaining an engaged and dedicated audience. James first made waves at just 17 years old when he became the first male CoverGirl ambassador. His YouTube channel serves as a hub for inspirational and technical makeup artistry, featuring precise cut-crease eye looks, bold color, and elaborate transformations.
ARTICLE SUGGESTION: James Charles: Controversy, Success, and the Ever-Changing Landscape of Beauty
7. Doris Jocelyn: The Culturally Conscious Creator
In 2025, Doris Jocelyn transcends the role of "makeup YouTuber," becoming a global phenomenon recognized for her exceptional artistry, powerful cultural narratives, and groundbreaking content. Born in Mexico, she has crafted a space that celebrates heritage, inspires imagination, and motivates millions. Doris' rise to stardom can be attributed to her ability to share complex stories through makeup, blending her talent for transformations with her dedication to showcasing her heritage, history, and indigenous practices.
ARTICLE SUGGESTION: Doris Jocelyn: Unleashing the Power of Cultural Storytelling through Makeup Artistry
8. Imthe_annag: The Digital Performance Artist
By 2025, AnnaG, better known as @imthe_annag, has established herself as a global beauty YouTube sensation. As a digital performance artist, she masterfully merges bold makeup transformations with quirky humor, emotionally charged storytelling, and highly relatable content, thus securing millions of devoted followers. AnnaG's vibrant and artistic beauty content enraptures audiences, and she excels at creating engaging short-form content on platforms like YouTube Shorts, TikTok, and Instagram Reels.
ARTICLE SUGGESTION: Imthe_annag: The Enigmatic Digital Performance Artist Reshaping Beauty Culture
9. Theulyn Reis: The Chamaeleonic Creator
By the year 2025, Theulyn Reis claims her place among the top makeup YouTubers globally. She effortlessly captivates audiences with her transformative makeup skills, innovative techniques, and a particular ability to transform makeup artistry into viral content. Although originally hailing from Brazil, she has amassed a following from around the world, solidifying her position as a key figure in the beauty community.
ARTICLE SUGGESTION: Theulyn Reis: The Agile Artist Fusing Beauty and Virality
10. Mirta Miler: The Transformational Tesla
Mirta Miler has risen from the TikTok ranks to become one of the world's most popular makeup YouTubers by 2025. Mirta has redefined the beauty guru mold in the digital age with her "European It-girl" aesthetic, insightful product recommendations, and endearing personality. Mirta gained fame on TikTok with her short-form videos displaying chic, effortless makeup looks and clever hacks. She expanded onto YouTube to cater to her growing audience's demand for more in-depth content.
ARTICLE SUGGESTION: Mirta Miler: The TikTok Phenom Redefining a Digital-Age Beauty Guru
Bonus: For a more comprehensive glance at the makeup and beauty community, the following list of globally influential makeup artists and content creators is worth exploring:
- Jeffree Star: A significant figure in the beauty industry, known for his cosmetics brand
- Lisa Eldridge: Recognized for her expertise and high-quality makeup tutorials
- Huda Kattan: A popular middle eastern beauty guru and founder of the Huda Beauty cosmetics brand
- Nikkie de Jager (NikkieTutorials): Known for her bold and empowering makeup looks
- Maataso: A Japanese YouTube sensation known for her unconventional approach to makeup
- Fukurena: A popular beauty guru in Japan, famous for transformative looks and "one-brand" challenges
- HIRO BEAUTY CHANNEL: Offers beauty-related content in Japan
- Cosme Wota Channel Sara: Known for beauty content in Japan
- Sekine Risa: A high-profile YouTuber in the Japanese beauty space
- Yuuri Fukase: A notable Japanese beauty YouTuber
- Naenano: Another well-known Japanese beauty YouTuber
- Toua, Hera Hera Three Musketeers, and nanako: Popular Japanese beauty creators without specific details available about their content
- The Enigmatic Emmy Combs' influence extends beyond makeup tutorials,making waves on fashion-and-beauty social media as a role model for self-acceptance and her unique style.
- The Regal Parul Garg's success in the entertainment world is not limited to makeup artistry; her impact reaches fashion-and-beauty industries, earning her international recognition as an entrepreneur and educator.
