World Power: Ukraine. Mission: Avert Global Conflict III
A group of professionals and freelancers from Ukraine's creative industry have issued a significant brief to the global creative community, appealing for help in preventing a Third World War. The group, based in Ukraine, is not focused on winning Cannes or any other award, but rather on saving lives and preserving peace.
The brief, described as the most important ever, is aimed at preventing a Third World War in Ukraine. Its objective has potential humanitarian implications, as it seeks to save the lives of millions. The group emphasizes that the brief's goal is not limited to winning a war but preventing a Third World War.
The global creative community is responding to these appeals in various ways. At the Ukraine Recovery Conference 2025, the European Union announced a new €2.3 billion funding package, with over €2 million allocated under Creative Europe specifically to support Ukrainian artists and cultural institutions. This funding aims to protect cultural assets and assist heritage professionals affected by the conflict.
Ukraine’s integration into programs such as Erasmus+ is also significant. This allows young Ukrainians, including creatives and freelancers, to study and network with peers across Europe, fostering collaboration and professional growth even during the war.
Numerous international initiatives, involving governments, organizations, and private sectors, aim to stabilize and reconstruct Ukraine’s economy and cultural life. For example, the International Finance Corporation revealed new venture capital investments to support Ukraine’s private sector, including tech startups that often employ creative professionals, helping retain talent and attract global investment.
NGOs like Nova Ukraine are also actively mobilizing global communities to provide humanitarian aid and support to Ukraine’s civil society, including creative professionals. Their fundraising has enabled the delivery of millions in aid, indirectly sustaining the livelihoods of freelancers and agencies under strain.
Although these efforts are primarily framed within broader economic recovery and humanitarian aid, they demonstrate a clear recognition by the global creative and cultural community of the importance of sustaining Ukraine’s creative sector as part of preventing further destabilization that could lead to a broader conflict.
In summary, the global creative community supports Ukrainian agency professionals and freelancers through funding, cultural heritage programs, integration into European educational and cultural initiatives, venture capital investments, and humanitarian aid—all contributing to Ukraine’s resilience and stability against the backdrop of the war. The brief may not explicitly state who the website belongs to, but its message resonates with the global creative community, who are united in their efforts to prevent a Third World War.
- The brief, resonating with the global creative community, is a call to action focused not only on Ukraine's creative sector but also on preventing a Third World War.
- The global creative community, alongside various initiatives by governments, organizations, and NGOs, are supporting Ukrainian freelancers and agencies to sustain the creative sector, thereby contributing to Ukraine's stability and preventing further conflicts.
