Women's soccer projected to capture 800 million spectators by the year 2030
Women's soccer is on a roll, with a projected fanbase of 800 million by the end of the decade, according to a recent report by Nielsen Sports and PepsiCo. That's a whopping 38% increase from the current 500 million fans!
By 2030, this global phenomenon could comfortably slot into the top five most-followed sports, with a staggering 60% of those fans being women. Samanth Lamberti, head of international at Nielsen Sports, shared her excitement, stating, "We've been rooting for women's soccer, and today, we're no longer just keeping tabs on progress—we're celebrating a breakthrough!"
The report reveals that 50% of existing fans are aged between 25 and 44, making them a prime commercial demographic. Furthermore, an impressive 47% of fans belong to the top global earners bracket. As women's football continues its rise, there's an anticipated 30% growth in the broadcast audience by the end of the decade.
In the UK, there's been a noticeable 15% growth over the last two years, but it looks like the States are lagging slightly, with only a 10% increase. However, the growth doesn't stop there! Switzerland, who are hosting this year's Women's Euros, are experiencing a whopping 22% surge in fan interest.
While the old guard may be focusing on traditional markets, the new blood lies elsewhere. Countries like India, Brazil, and Mexico are already clocking in at above the 30% mark as women's football fans! It seems the United Arab Emirates and Colombia might even exceed 50%—talk about a dedicated fanbase!
Jane Wakely of PepsiCo expressed their excitement, calling women's football more than just a sport. It's a cultural force that can captivate, inspire, and boost brand engagement. With partnerships with UEFA Women's Football, the FIFA Women's World Cup, the WNBA, and top athletes worldwide, PepsiCo is investing in platforms that ignite passion in an increasingly engaged and influential audience.
So buckle up and get ready for some exciting times ahead as the world of women's soccer strives for a more diverse, inclusive, and ever-growing fanbase!
Markets worldwide are taking notice of the rising popularity of women's football, as brands see an opportunity to tap into the sports' global audience, particularly in non-traditional markets such as India, Brazil, and Mexico. With a projected fanbase growth of 30% by the end of the decade, football could well establish itself as a top-five followed sport, rivaling the appeal of mainstream sports like markets.
