Women in Military Operations Sindoor: Participation on KBC Sparks Debate over Publicity Stunt or Nationalism Appreciation; Netizens Embarrassed
Controversy Surrounds Serving Military Officers on Reality TV Show
The upcoming episode of Kaun Banega Crorepati (KBC) has stirred controversy in India, with many questioning the participation of serving military officers on the popular national TV show. The officers, set to appear in uniform and discuss recent military operations, have raised concerns about military protocol and political branding.
According to Indian Army dress regulations, wearing official uniform is not permitted at cultural events, social gatherings, or media shows. Several commentators and ex-servicemen have questioned whether appearing on a reality TV show in uniform follows these protocols. The act is seen as breaking the tradition that armed forces remain apolitical and above political PR.
Many social media users and experts argue that showcasing serving officers, especially immediately after operations like Operation Sindoor, on a popular national TV show hosted by a prominent figure (Amitabh Bachchan) serves the ruling political party’s interests. Critics say it is aimed at "milking votes" and projecting hyper-nationalism for political gains, thus politicizing the military.
However, some opinions highlight that the appearance of military personnel on TV can serve to honor service, boost morale, and inspire youth—particularly women—to consider military careers. These voices caution against dismissing such recognition as merely political exploitation.
The upcoming episode of KBC, airing on August 15, will feature three decorated women officers: Colonel Sofiya Qureshi of the Indian Army, Wing Commander Vyomika Singh of the Indian Air Force, and Commander Prerna Deosthalee of the Indian Navy. A promotional clip shows the officers walking onto the set to loud applause.
The controversy has now shifted attention from KBC's quiz questions to a different question: should serving officers take part in televised entertainment, especially after an active operation? Some users on social media have criticized the government for using the military for political branding, with one post reading, "Our Army was sacrosanct, above politics, beyond PR. Today, it's a political tool."
Shiv Sena (UBT) leader Priyanka Chaturvedi linked the show to commercial interests, suggesting that Sony Pictures Networks India, which owns the channel airing KBC, also holds broadcast rights for the Asia Cup until 2031. Chaturvedi posted on X, "Yes, the same channel that profits from India vs Pakistan matches. Now join the dots."
Despite the criticism, the government and defense ministry have not responded to the controversy. The Indian Armed Forces have protocol and dignity, which some users claim are being compromised for personal gain. While there is no explicit official public statement detailing a breach of military regulations in this specific case, the debate remains focused on preserving the armed forces' institutional dignity and neutrality versus using media platforms to honor and highlight military achievements.
- The debate on serving military officers appearing in uniform on reality TV shows, such as Kaun Banega Crorepati (KBC), has sparked discussions on whether it follows military protocol and remains apolitical.
- Some social media users and experts argue that showcasing military personnel on popular national TV shows can politicize the military, as it may serve strategic political interests and project hyper-nationalism.
- Among the critiques, numerous users have pointed out the potential commercial interests at play, referencing the tight relationship between Sony Pictures Networks India (SPNI), who own the channel airing KBC, and the broadcast rights for the Asia Cup until 2031.
