Wine judge profile: Tone Veseth Furuholmen, Master of Wine (MW)
Tone Veseth Furuholmen, a renowned expert in the wine industry, has been announced as a judge for the 2025 Decanter World Wine Awards (DWWA). Furuholmen, who specialises in wines from Italy, Portugal, Spain, Lebanon, and Greece, will bring her extensive knowledge and experience to the prestigious judging panel.
Furuholmen's journey in the wine world began with a Bachelor's Degree in interpreting and translation from Italy, followed by a Master of Management degree from BI Business school. Prior to her work at the Norwegian Wine Monopoly, where she now serves as a senior product manager, Furuholmen worked as a trade analyst for the Italian Trade Commission.
In her career, Furuholmen has spent several years working for various wine importing companies within Anora, culminating in her role as managing director for Symposium Wines. Her expertise extends beyond her work at the Norwegian Wine Monopoly, as she has also taught Sommelier Education and WSET Diploma in Oslo.
Furuholmen is an authority on mousiness in wine, a topic she explored in her final MW Research Paper. This expertise, combined with her experience in product development, branding, marketing, PR, distribution, education, sensory research, and purchasing systems of Scandinavian Monopolies, makes her an invaluable addition to the DWWA judging panel.
The 2025 DWWA judging panel comprises 248 judges from 35 countries, including 72 Masters of Wine and 22 Master Sommeliers. While the specific names of the judges from Portugal and Southern Italy are not publicly disclosed, the DWWA has recognised standout fortified styles from Portugal and active judging and expertise related to Southern Italian wine regions such as Campania, Le Marche, and Abruzzo.
Furuholmen's inclusion in the DWWA judging panel is a testament to her dedication and expertise in the wine industry. As the event approaches, wine enthusiasts and professionals alike can look forward to the insights and judgements she will bring to the table.
In addition to her work in the wine industry, Furuholmen maintains an active presence on Instagram, where she shares her knowledge and passion for wine with a wide audience. This digital platform allows her to connect with wine lovers and professionals from all over the world, further expanding her influence in the industry.
With Furuholmen's addition to the judging panel, the 2025 DWWA is set to be an exciting and insightful event, showcasing the best wines from around the world. For those interested in the DWWA, more information can be found on the Decanter World Wine Awards website or by contacting the organisation directly.
Engaging with her global audience on Instagram, Furuholmen often shares insights about wine as a form of entertainment, providing an interactive platform for wine lovers and enthusiasts. As a judge for the 2025 Decanter World Wine Awards, Furuholmen's extensive industry knowledge and digital presence is anticipated to contribute significantly to the event's entertainment value, along with the competition's prestige and recognition in the social-media sphere.
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