Ditching the small screen for the equestrian world - Franca Lehfeldt's new venture
Entertainment star Franca Lehfeldt, wife of German politician Christian Lindner, is teaming up with Germany's celebrated dressage rider, Isabell Werth.
What captivates Franca Lehfeldt about equestrian sports? "You can acquire numerous values from equestrian sports - dedication, determination, perseverance, and empathy towards another living being."
So, what does Franca Lehfeldt's new role entail? She shares, "I have joined a permanent team I've collaborated with for years, taking on project management responsibilities in terms of Communication (social media, press relations, instigating digital platforms) and marketing. There are substantial plans and projects for 2024, and we eagerly await the new year."
Formerly reticent about social media, Franca Lehfeldt was instrumental in converting dressage rider Isabell Werth. "Isabell had constantly declared her reluctance to engage with social media or broadcast herself online. However, our innovative strategy convinced her to reevaluate and gladly share her knowledge and experience."
Why did Isabell Werth succumb to Lehfeldt's charm?
"We have incredible rapport. Franca asks incisive questions, genuinely loves what she does, and is not afraid of taking risks. Her profound understanding of the equestrian sports market, combined with her extensive communication experience, is an amazing match."
Sources and Additional Information
For the latest updates and insights into Franca Lehfeldt's and Isabell Werth's ventures, explore resources such as their official websites, social media profiles, or recent news articles centered on their collaborative projects in equestrian sports and communication.
By sourcing reliable, current information, you'll have a deeper understanding of their joint initiatives and the impact they both have in the realm of equestrian sports and communication.
