Whirlpool slashes 2025 earnings forecast amid fierce Asian competition
Whirlpool has cut its earnings forecast for 2025 after facing stronger competition from Asian rivals and weaker market conditions. The company now expects an EBIT margin of 5%, down from the earlier target of 6.8%. High interest rates and delayed housing recovery have added further pressure on profits and cash flow.
The revised EBIT margin reflects a 1.5% drop linked to recent tariff changes. While Whirlpool produces 80% of its U.S. appliances domestically, Asian competitors like Samsung, LG, Haier, and Hisense have fought back with price cuts, expanded local production, and aggressive marketing. These firms, particularly South Korea’s LG and Samsung, along with China’s Haier and Hisense, have intensified competition in key markets such as India.
Whirlpool’s 2025 outlook now includes lower earnings, reduced cash flow, and delayed debt reduction. The company faces immediate pressure from Asian rivals and economic conditions. However, its strong U.S. manufacturing base and future tariff advantages may support a rebound in 2026.
