Which team reigns supreme: VfB or Bayern?

FC Bayern is pursuing the current marketing manager of the cup champions, and Stuttgart is unwilling to release the 43-year-old individual without a fight.

, and ASMedia

2025 September 22 . 5:59 PM

2 min read

Which team takes the lead: VfB or Bayern?

Which team reigns supreme: VfB or Bayern?

In the realm of German football, a pivotal decision hangs in the balance. Rouven Kasper, the marketing director of VfB Stuttgart, finds himself in the midst of high-stakes negotiations between his current club and former powerhouse FC Bayern Munich.

Kasper, who previously bolstered FC Bayern's Asian business before joining Stuttgart in January 2022, is now being wooed by his former club. FC Bayern is dangling a more lucrative offer and promising prospects, putting Kasper in a tough spot.

VfB Stuttgart, however, isn't ready to let Kasper walk away without a fight. The club is exploring an extension and increased remuneration for his contract, hoping to convince him to stay. The upcoming supervisory board meeting will delve into the possible conclusion of Kasper's tenure and its strategic implications.

If Kasper were to accept FC Bayern's proposal and depart from VfB Stuttgart, the club's board would be left with only two members: Wehrle and sports director Fabian Wohlgemuth. This would follow the departure of finance board member Thomas Ignatzi.

The exit of Kasper would necessitate clarifying the details of a transition. VfB Stuttgart's president is already pondering what focus a new appointment on the operational level should have: finance or marketing? As of now, no specific individual to fill the role of lead marketing expert at VfB Stuttgart from September 30 has been named.

Meanwhile, FC Bayern is on the hunt for a marketing expert to join their board, with a position opening up as of September 30. Michael Diederich, the previous finance board member of FC Bayern, is set to join Deutsche Bank.

The event where Kasper unveiled the new branding of VfB Stuttgart took place in the Porsche Tunnel Club of the MHP Arena. Several partners and legends of Bundesliga club VfB Stuttgart were in attendance.

A decision about Kasper's professional future is drawing near, and the supervisory board, led by club president Dietmar Allgaier, is also weighing this matter. The fate of one of Germany's most promising marketing experts remains uncertain, and the football world is eagerly anticipating the outcome of these negotiations.