What are the respective lead sponsors for each club in the Premier League?
The Premier League has seen a significant change in its sponsorship landscape for the 2025/26 season. In a self-imposed move, over half of the 20 teams will have one last season of utilizing gambling, gaming, and casino brands on the front of their shirts before they are relegated to sleeves and training kits [1].
One of the well-known gambling brands with a sponsorship deal in the Premier League is Boyle Sports [2]. However, lesser-known brands like Stake at Everton and 96.com at Burnley will be leaving the UK market [2][8]. This change comes as the English top flight prepares to ban gambling, gaming, and casino sponsorship deals next year [3].
Despite the reduction in gambling sponsorships, the Premier League continues to attract a diverse set of sponsors from various sectors. bet365 remains a prominent returning partner, sponsoring pre- and post-match coverage on Sky Sports [1].
The financial sector is represented by Barclays, the Premier League's longest-serving sponsor since 2001 [3]. In the food and beverages category, Guinness has replaced Budweiser as the official beer partner, joining Coca-Cola as the official soft drink partner [1][3]. Uber Eats is also a new sponsor under the food delivery category [1][3].
Electronics and Technology have a strong presence with EA Sports, the Premier League’s lead partner, and new technology-related sponsors like Adobe, Microsoft, and Puma [1][3]. The British Army is a new sponsor, reflecting a broad “hospitality” or public services representation [1].
Entertainment and Lifestyle are represented by Fanatics-owned Topps, focusing on trading cards, games, and stickers [3]. Sky Media has secured its largest-ever Premier League sponsorship deal with six sponsors for 2025/26, enhancing commercial growth and brand impact across broadcast, digital, and social media [1][5].
However, airlines are currently not represented among the primary sponsors [1]. Notable sponsors in the league include Etihad (Manchester City), Emirates (Arsenal), and Red Bull (part-owner in Leeds United) [2][4][6]. American Express sponsors Brighton, Standard Chartered sponsors Liverpool, and Snapdragon features on Manchester United's kit [7][9].
Interestingly, UAE developer Damac Properties made a cameo appearance as Chelsea's front-of-shirt sponsor last year, and there are reported talks with Qatar Airways for the upcoming season [2]. Chelsea does not currently have a front-of-shirt sponsor [2].
The impact of the self-imposed ban on the Premier League clubs was not specified in the provided text [3]. The Premier League has resumed, and the new season promises an exciting mix of sponsors and matches.
[1] Premier League Official Website [2] BBC News [3] The Guardian [4] Manchester Evening News [5] Sky Sports [6] Manchester City FC Official Website [7] Brighton & Hove Albion FC Official Website [8] Burnley FC Official Website [9] Manchester United FC Official Website
- Despite the upcoming ban on gambling, gaming, and casino sponsorships in the Premier League, brands like bet365 will continue their partnerships, sponsoring pre- and post-match coverage on Sky Sports.
- The financial sector remains represented in the Premier League, with Barclays being the longest-serving sponsor since 2001, and American Express, Standard Chartered, and Snapdragon sponsoring various teams.
- In the sports analysis and technology categories, EA Sports, Adobe, Microsoft, and Puma are present as partners, while Fanatics-owned Topps focuses on trading cards, games, and stickers in the entertainment sector.
- While airlines are not currently represented among the primary sponsors, there are talks with Qatar Airways for potential sponsorship in the upcoming Premier League season, following Damac Properties' brief appearance as Chelsea's front-of-shirt sponsor last year.
