Wepa’s bold TV ad campaign puts ‘Hot Lemon’ in the winter spotlight
Wepa, a well-established name in the pharmaceutical industry, is launching its first-ever TV advertising campaign. The push comes as the company aims to raise awareness of its hot and cold drink range during peak winter demand. Founded in 1882 as Paulus & Thewalt, the business later merged with Georg Wenderoth to become Wepa. Now in its fifth generation under Dr. Christian Ciesielski, the Hillscheid-based firm employs around 350 people. It reports annual revenue of roughly €120 million, with profits near €15 million. The new campaign centers on the classic 'Hot Lemon' drink, reinforcing the brand’s slogan, 'The Pharmacy Brand'. It will air across twelve TV networks in January, with 1,332 broadcasts planned and an expected reach of over 50 million viewers. Dr. Ramona Rauh, Head of Marketing, states that the initiative will increase visibility for Wepa’s products while supporting local pharmacies. Alongside the ads, a sweepstakes offers customers the chance to win a Mini Cooper C by purchasing the product before the end of March. Wepa’s portfolio also includes the Aponorm packaging brand, Topitec mixing systems, and a range of gift items and printed materials. The campaign marks a significant step for Wepa, bringing its pharmaceutical products to a wider audience. With a mix of TV exposure and consumer incentives, the company aims to strengthen its market presence during the winter season.
