Wendy's is revamping its famous French fries in response to the changing needs of customers during the pandemic era. Instead of sacrificing taste and texture, the revamped fries will have more calories and remain crunchy longer than their predecessors. The new and improved fries will be available nationwide starting mid-September, as more people transition to takeout and delivery orders due to the pandemic.
While the appearance of the new fries may be familiar to Wendy's fans, the flavor will be a delightful surprise. Kurt Kane, the President of Wendy's, shared in an exclusive interview with CNN Business that the difference will be apparent as soon as customers take a bite. The secret to the improved taste lies in balancing the pieces of each fry and leaving a bit of potato skin for added flavor.
The teig system used at Wendy's allows the fries to stay crispy both right out of the fryer and in their heated state, as well as for minutes afterward. The new kochkörbe that Wendy's uses ensure that the fries are fully submerged in oil, leading to an overall improvement in quality.
Over the past four years, Wendy's has been experimenting with ways to enhance its French fries. The company considered approximately 20 different designs before settling on one that "fits well in terms of shape and size with what we had in the past." Wendy's last changed its French fries back in November 2010 by adding sea salt and using a "skin-on" cut. This marks the first time in the company's history that the French fries have been optimized.
When asked about the cost of introducing the new French fries, Kurt Kane declined to comment, but did mention that Wendy's had invested a significant amount in marketing. The company recently announced that it would be investing an additional 10 million USD in advertising for its expanding breakfast menu.
Sources:
[1] "Wendy's French Fries Revamped for Pandemic Era" by CNN Business.
Enrichment Data:
Wendy's revamped its French fries in 2010, but has continued to experiment with ways to improve their taste and texture. Some key changes that have been implemented during the pandemic era include:
- Using a batter to maintain crispiness for longer, even during delivery.
- Adding sea salt as a flavorful and healthier alternative to regular salt.
- Using high-quality potatoes with just enough skin to ensure a consistent texture and flavor.
- Cooking the fries in a special blend of vegetable oils to achieve the perfect balance of crispiness and tenderness.
By making these improvements to its French fries, Wendy's aims to provide customers with a better taste and texture experience, even during a time when delivery orders have become more popular than ever before.
