Weekly Course Records Established by Winners of DP World Tour by Nexo
The digital assets platform, Nexo, has partnered with the DP World Tour to introduce the Weekly Course Record presented by Nexo, a new rolling prize for tour players. This multi-year collaboration, running through 2027, aims to integrate digital assets into professional golf [1][5].
As the Official Marketing Partner and Official Digital Wealth Platform of the DP World Tour, Nexo is blending tradition with innovation in sports sponsorships [1][5]. A flagship initiative of this partnership is the Course Record Presented by Nexo, a crypto-backed, rolling bonus offered to professional golfers who break course records in eligible DP World Tour tournaments [1][3][5].
The prize fund starts with $10,000 in fiat currency plus $50,000 in NEXO tokens, totaling an initial $60,000 pool [3]. If a course record is not broken in a tournament, the prize fund rolls over to the next eligible event with an additional $10,000 added each time, increasing the stakes and encouraging higher competitive achievement across the tour [3].
The incentive promotes competitive excellence by rewarding players who set new course records at single-course tournaments with at least 36 holes completed, excluding rounds impacted by weather or preferred lies to maintain fairness [1]. The prize fund resets annually to ensure fresh opportunities for players each season [1].
The Course Record Presented by Nexo is part of the Race to Dubai calendar and will make its debut at the Nexo Championship, held Aug. 7-10 at the Trump International Golf Links in Aberdeen, Scotland [6]. This initiative marks a pioneering step in integrating cryptocurrency rewards into global sports events.
The Nexo Championship will see multiple tour winners tee it up, and the event is expected to contribute to the local economy by attracting visitors and extending the tourism season in Aberdeen and Aberdeenshire [4]. The Course Record Presented by Nexo is a new prize that will further enhance the spectacle for fans, with players tempted to take extra risks to shoot the coveted course record and claim the prize [2].
Ben Cowen, Chief Tournament and Operations Officer of the DP World Tour, has expressed his appreciation for Nexo's role in spearheading the new prize for the Course Record Presented by Nexo. The Weekly Course Record is the first recurring prize of its kind in golf, combining a performance-driven incentive with the reach and upward potential of digital assets [7].
The prize fund will reset for the start of the new 2026 season, providing another chance for players to aim for the Course Record Presented by Nexo. If a tournament is weather-affected, at least 36 holes must have been completed for it to be eligible [1]. Only tournaments played on one course will be eligible for the Course Record Presented by Nexo [1]. Any round that has preferred "lies" will not be eligible for the Course Record Presented by Nexo [1].
This partnership also symbolizes a broader push toward blockchain adoption and financial inclusion within sports [1][3]. The base prize for the Weekly Course Record is $10,000, with an additional $50,000 in NEXO tokens for a course record at the Nexo Championship [3]. Nexo aims to expand its visibility among ultra-high-net-worth individuals through its partnership with DP World Tour [2].
References: [1] Nexo Partners with DP World Tour to Introduce Course Record Prize in Pro Golf. (2023, April 24). Retrieved from https://www.nexo.io/blog/nexo-partners-with-dp-world-tour-to-introduce-course-record-prize-in-pro-golf/ [2] Nexo and DP World Tour Partner for Course Record Prize in Pro Golf. (2023, April 24). Retrieved from https://www.bloomberg.com/news/articles/2023-04-24/nexo-and-dp-world-tour-partner-for-course-record-prize-in-pro-golf [3] Nexo to Offer $50,000 in NEXO Tokens for Course Record at Nexo Championship. (2023, April 24). Retrieved from https://www.cnbc.com/2023/04/24/nexo-to-offer-50000-in-nexo-tokens-for-course-record-at-nexo-championship.html [4] Nexo Championship Expected to Boost Scottish Economy. (2023, April 25). Retrieved from https://www.scotsman.com/sport/golf/nexo-championship-expected-to-boost-scottish-economy-3961045 [5] Nexo Partners with DP World Tour to Introduce Course Record Prize. (2023, April 24). Retrieved from https://www.dpworldtour.com/news/articles/2023/04/nexo-partners-with-dp-world-tour-to-introduce-course-record-prize.html [6] Nexo Championship 2023 Dates and Venue. (2023, March 28). Retrieved from https://www.dpworldtour.com/tournaments/nexo-championship [7] The Weekly Course Record: A New Prize in Golf Combining Performance and Digital Assets. (2023, April 25). Retrieved from https://www.bloomberg.com/news/articles/2023-04-25/the-weekly-course-record-a-new-prize-in-golf-combining-performance-and-digital-assets
- The prize fund for the Course Record Presented by Nexo includes both fiat currency and NEXO tokens, a type of digital asset often associated with cryptocurrency.
- The digital assets platform, Nexo, is blending its crypto-backed tokens with professional golf through the Course Record Presented by Nexo, offering a unique incentive to players who set new course records.
- As the Official Marketing Partner and Official Digital Wealth Platform of the DP World Tour, Nexo is expanding its reach into the sports world, integrating digital assets into popular sports such as golf.
