Weekend's TV Globo ratings soar due to journalism, series, and boxing broadcasts
TV Globo Sees Record Audience Growth in São Paulo and Rio de Janeiro
TV Globo, Brazil's leading broadcaster, experienced a significant increase in its audience over the weekend, with both São Paulo and Rio de Janeiro contributing to this growth.
The key drivers behind this surge were the network's weekend shows, which traditionally attract larger audiences. While the specific programs that fueled the audience boost remain unclear, it is typical for TV Globo's weekend ratings growth in these cities to be influenced by special editions of popular programs, major sports broadcasts, and prime-time telenovelas or miniseries.
Recent events such as Shakira's "Las Mujeres Ya No Lloran World Tour" in Rio and São Paulo may have indirectly contributed to TV Globo's weekend audience rise in these cities.
In addition to the weekend programs, the broadcast of Boxing Pro Combat played a significant role in boosting TV Globo's early-morning audience on Saturday to Sunday. The event, which featured Olympic champions Hebert and Robson Conceição, increased the Ibope ratings in São Paulo by 17% and among Cariocas by 33%. The broadcast, which aired from 0h45 to 1h29, marked the highest audience numbers for TV Globo in the early hours of Saturday to Sunday since.
The production of Ricos, featuring Sarah Niles in the lead role, also contributed to the growth in São Paulo, increasing the Ibope ratings by 11%. In Rio de Janeiro, Globo Reporter registered its highest audience since July 5, 2024, with 19 points in audience and 35% participation. The third episode of Ricos in Sessão Globoplay also had a record audience in São Paulo for TV Globo, with an average of 10 points and 24% participation.
Notably, the result of Globo Reporter in São Paulo represented a 30% increase above its average, while in Rio de Janeiro, it represented an 18% increase above its average.
In conclusion, TV Globo's audience growth was likely driven by a combination of its flagship weekend shows, news coverage, and possibly the cultural buzz from concurrent major events in São Paulo and Rio de Janeiro. The exact programs are not specified in the available data.
[1] Data sources: Ibope, Globo, Globoplay, and local media outlets.
Sports broadcasts, such as Boxing Pro Combat featuring Olympic champions Hebert and Robson Conceição, likely boosted TV Globo's audience, with the event increasing the Ibope ratings in São Paulo by 17% and among Cariocas by 33%. Entertainment events, like Shakira's "Las Mujeres Ya No Lloran World Tour" in Rio and São Paulo, may have indirectly contributed to TV Globo's weekend audience rise in these cities.
