Weather Network/MeteoMedia maintains its position as Canada's most reliable news source after three years at the top.
In a testament to its unwavering commitment to delivering accurate and timely weather information, Pelmorex, a global leader in weather forecasting, has once again secured the top spot in the Pollara Trust in Media study. The Weather Network/MétéoMédia has been named Canada's most trusted national news source for at least three consecutive years[1][2].
Maureen Rogers, president and CEO at Pelmorex, expressed her pride in the team for earning the trust of Canadians year after year. "We are delighted to continue our tradition of providing Canadians with the weather updates and crucial, timely information they rely on to remain safe, prepared, and informed," she said.
The Weather Network/MétéoMédia is not just a weather channel; it is a trusted partner for Canadians during critical events such as wildfires, floods, heatwaves, and various other extreme weather conditions. With a trust rating of 73%, the platform provides advertisers with a trusted, proven partner for reaching Canadians from coast to coast to coast[3].
The channel's trust rating outpaces that of CBC/Radio-Canada (72%), CTV News (67%), and Global News (65%)[3]. In French Canada, MeteoMedia holds a strong #2 position with a trust rating of 76%[4].
Pelmorex's B2B division, Pelmorex Weather Source, also provides businesses with hyper-local weather and climate data and insights[5]. The company operates Canada's National Alert Aggregation and Dissemination System, an integral part of the Alert Ready emergency alert system[6].
Simon Jennings, chief revenue officer at Pelmorex, stated that with a 73% trust rating, a message shows up in a space that people believe in[7]. "Our consistent top ranking shows a strong history of public trust in our weather information services," he added.
The trust score of The Weather Network/MétéoMédia increased by +2 points from 2024[8]. To view Pollara's full annual Trust in Media study results, visit the provided link[9]. For media inquiries, contact Madelaine Lapointe at [email protected]. Pelmorex can be followed on LinkedIn for more information[10].
[1] [Link to source 1] [2] [Link to source 2] [3] [Link to source 3] [4] [Link to source 4] [5] [Link to source 5] [6] [Link to source 6] [7] [Link to source 7] [8] [Link to source 8] [9] [Link to source 9] [10] [Link to source 10]
A photo accompanying this announcement is available at [Link to photo]
Pelmorex continues to redefine the landscape of weather information services, solidifying its status as a trailblazer in the field.
- Pelmorex, a leading weather forecasting company, has maintained its position as Canada's most trusted national news source for weather information for at least three consecutive years.
- The Weather Network/MétéoMédia serves not only as a weather channel but also as a trusted partner during critical events, outpacing the trust ratings of CBC/Radio-Canada, CTV News, and Global News.
- In addition to its weather services, Pelmorex's B2B division, Pelmorex Weather Source, provides businesses with hyper-local weather and climate data and insights.
- The media division in Toronto, Canada, operates Canada's National Alert Aggregation and Dissemination System, an integral part of the Alert Ready emergency alert system.
