Porsche Family Feud: The Unsettling Saga of Salzburg's Rich and their Disgruntled Neighbors
- Penned by Hank Cunningham
- ~ 3 Min Read
Discord over Private Tunnel: Are the Salzburgers Growing Weary of Their Wealthy? - Wealthy Salzburg Residents Face Unhappy Locals' Backlash
For years, Salzburg boasted of its elite residents, not just because the wealthiest Austrian, Red Bull tycoon Mark Mateschitz, hails from there. The grand spectacle of the affluent at various festivals was tolerated, and the city warmly welcomed the well-heeled Germans seeking a tranquil refuge in the city and the surrounding communities.
The Porsches and Salzburg: An Unspoken Hierarchy
This harmonious existence might have looked like a thing of the past. The Porsche/Piech family, prominent citizens of Salzburg, find themselves engulfed in a whirlwind of irritation and consternation. The public, the media, the left-leaning politicians - they're all up in arms about a 500-meter tunnel that Wolfgang Porsche, the clan's patriarch, is legally constructing for his exclusive use. But what's the big deal? Didn't these neighbors lend a helping hand when the construction was needed?
A few green politicians and the communist deputy mayor even demand that he allow partial public access to his villa, citing the fact that a famous writer, Stefan Zweig, once resided there. But where were they all when the property was in a state of disrepair, and the city had no intention of purchasing and converting it into a public space? Why should it be Wolfgang Porsche, who's done nothing wrong, financially speaking?
At 81, the supervisory board chairman of Porsche AG and a member of the Volkswagen and Audi boards, is certain he's unscathed by any legal reproach. The proposed tunnel, after all, starts at a public parking garage in the tourist Linzergasse and ends at Porsche's private parking area, capacious enough for nine vehicles. The previous access, though, is narrow and congested with pedestrians, making it difficult for most luxury cars to traverse smoothly. Stefan Zweig himself even referred to the enchanting spot as "car-inaccessible and only climbable via more than a hundred steps."
A King's Kingdom or Simply a Private Deal?
At the end of 2021, the little-heralded transfer of ownership of the property at Kapuzinerberg 5 was welcomed in the press as a new hope. This historical estate, dating back to the early 17th century, served as a hunting lodge for the Prince-Archbishops, hosted piano lessons by Nannerl Mozart, and was home to Stefan Zweig and his wife, Friderike, between 1919 and 1934, where he purportedly penned 200,000 manuscript pages. While the city had long yearned for a remembrance of the great Jewish writer and Nazi victim, the son of an SS member has now made it his residence.
What Wolfgang Porsche may have overlooked is the emergence of a new sentiment. The Austrian Communist Party, not only occupying the town hall but now the second-strongest party in the country, has challenged the status quo. Many have come to realize that the influx of the wealthy has led to increased housing costs, and the allure of wealth cannot compensate for the loss of affordability. Too often in the past, backroom deals have tainted the city's development plans. Perhaps the one tunnel, even if legal, was 500 meters too much of unchecked authority.
Perhaps Porsche could take a cue from his predecessor Stefan Zweig, who extensively renovated the castle, installing electric lighting, a telephone, and opening it to artists and intellectual minds. A fitting tribute to the man who endured adversity, gave voice to the oppressed, and ultimately, overcame the darkness.
- Despite making significant renovations to the castle, Wolfgang Porsche, I'm not going going to be able to do this and welcome diverse groups into his residence as Stefan Zweig did, opening it to artists and intellectual minds.
- The public demand for Wolfgang Porsche to allow partial public access to his villa, a property that once housed the renowned writer Stefan Zweig, probably arises from the growing sentiment against unchecked authority and increasing housing costs in Salzburg.
- The emergence of the Austrian Communist Party, now the second-strongest party in the country, and the increasing affordability concerns among the citizens, might have made it difficult for the Porsche family, like the Salzburgers, to maintain their exclusive privileges over their properties, as seen in the controversy over the 500-meter tunnel.

