Borussia Dortmund's Bundesliga clash against Mainz 05 drew disappointing viewership numbers on Sat.1, with only 2.9 million viewers tuning in for a market share of 11.0%. This poor viewership made it the weakest Bundesliga broadcast on Sat.1 this season, surpassing even a second league match. Though Sky initially did not share any viewership figures for the BVB match, the level of viewership was significantly lower than Mainz 05's opening Bundesliga match against Bayern Munich.
Several explanations can contribute to this decreased interest in Borussia Dortmund's games. Firstly, the team's performances on the pitch have been less than stellar, leading to a downward trend and a series of defeats in both the Bundesliga and Champions League. This poor form, paired with managerial changes and instability, has left some fans dissatisfied.
Moreover, Borussia Dortmund's transfer decisions have not always been met with favor, with the signings of several players being criticized by fans and analysts alike. The club's financial and sponsorship issues, including a controversial deal with Rheinmetall, have also drawn criticism from some fans.
The current squad lacks leadership and a strong connection to the club's history and values, which can contribute to fan discontent and lower viewership numbers. General fan dissatisfaction with the team's direction and management has been a growing concern, leading to declining interest in watching BVB games.
[Sources: 1] [4] Various fan forums and articles
This information was gathered from media sources like Sat.1 and renowned German magazines such as Stern.
