Watch Aamir Khan's Blockbuster "Sitaare Zameen Par" Online: Streaming Details and Affordable Access
In an innovative move to make cinema more accessible and affordable, Bollywood superstar Aamir Khan has announced a pay-per-view model for his upcoming film, Sitaare Zameen Par. The film, a remake of the 2018 Spanish sports-drama Campeones, will be available on Aamir Khan Talkies, a YouTube channel.
The pay-per-view model, priced at Rs 100, is designed to make cinema more accessible to a wider audience. This strategy leverages YouTube's widespread reach, with the platform reaching approximately 550 million Indians daily, far surpassing the 2-3% who typically watch films in theatres.
Aamir Khan's goal is to bridge the gap between cinema and audiences, particularly those who may not have access to multiplexes or subscription services. The Rs 100 fee mimics the traditional theatre model of "pay once, watch once," making cinema more affordable for a significant portion of the population.
The pay-per-view model also serves as an alternative to OTT subscription models, which Aamir Khan believes do not guarantee revenue directly linked to individual film viewership. By contrast, pay-per-view ensures direct payment per viewer, which Aamir Khan argues better supports filmmakers and the film ecosystem.
This model could potentially democratize film consumption, bypassing traditional distribution limits and giving filmmakers direct access to a massive audience. It could also address the demand gap for films that are not prioritized by major streaming platforms.
Sitaare Zameen Par will offer subtitles and dubs in key languages, making it accessible to a global audience. The film will be available in India and 38 international markets, with pricing localized for each market.
In addition to Sitaare Zameen Par, Aamir Khan's plan is to release every film under the Aamir Khan Productions banner on YouTube, after they complete their theatrical run. This includes popular films like Lagaan, Dangal, Jaane Tu Ya Jaane Na, Taare Zameen Par, and more, which will be added to the YouTube channel.
This innovative approach by Aamir Khan could revolutionise the way films are consumed in India and beyond, making cinema more inclusive and affordable for a wider audience.
The innovative pay-per-view model for Aamir Khan's film, Sitaare Zameen Par, aims to expand cinema's reach beyond traditional theatres, making it more accessible not just to local viewers, but also to a global audience who enjoy movies-and-tv. This strategic move beyond OTT subscriptions and towards YouTube could democratize film consumption, as it more closely aligns with the traditional sports model of "pay once, watch once".
