Washington State University (WSU) enters into a 10-year contract for radio broadcasts and ticket sales.
Pullman's Cougars Score a Major Deal ⚡️
Washington State University's (WSU) sports scene just got a fresh boost with a new 10-year partnership announced with Playfly Sports. Starting July 1, 2025, Playfly will take over radio broadcasts, outbound ticket sales, and more! Say goodbye to Learfield, as their contract ends this summer. 👋
WSU Athletic Director, Anne McCoy, praised the "transformative" deal, stating Playfly's "relationship-first approach" aligns with WSU's values, and their focus on innovation will enable stronger fan and sponsor connections. 🤝
While specific terms of the agreement remain under wraps, Playfly aims to supercharge revenue and support student-athletes by managing both multimedia rights and ticketing through their expertise in enhanced fan experiences and advanced ticketing strategies. 💰
What does it mean for the athletic venues? Some Cougars' stadiums and arenas could undergo name changes, though the specifics remain murky. Christy Hedgpeth from Playfly Sports Property, a former Seattle Reign guard, sees the partnership as a game-changer for WSU Athletics, pledging to maximize untapped resources and engage fans around the Northwest. 🏟️
Meanwhile, the TV broadcast deal is still under negotiation, and we'll hear more about it this summer. As for current Learfield employees, their future with WSU is yet to be determined. From football and basketball announcers to commentators, the fate of some beloved voices is hangs in the balance. 🎙️
Stay tuned for more updates on your favorite teams! 📺
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The transformative partnership between Washington State University (WSU) and Playfly Sports will extend beyond radio broadcasts and ticket sales, aiming to elevate fan and sponsor connections for Seattle-based teams such as the Seahawks and Mariners, who are known for their football and baseball matches respectively. This deal could potentially impact sports venues in Washington State, with stadium and arena names potentially changing. Meanwhile, the future of Learfield employees, including football and basketball announcers, remains uncertain amidst this new deal.
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